After 40+ years working as a designer, the only useful thing I can share with the world is how I responded to (what I think is) the biggest creative challenge I continually faced – how to design the relationship between myself and my clients. If I got this right, together, we would create an environment to do our best work. This website, in the form of an abcdery (see W), shows and tells of 26 collaborative, often complicit and sometimes confounding relationships.