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Peter Bergström

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Who is Peter?

I am a hands-on engineering leader who strives to lead from the front; writing code daily, crafting the user experience, and more recently, championing an AI-first development mindset whenever possible.

My fascination with UI development began early, tinkering as a kid on my father's Mac and later in high school learning JavaScript as my first programming language. When someone asks what I wanted to do when I grew up, my answer is easy: what I do every day for work. Today, I'm building a front-end UI that billions of people use every day with Google Search, and I'm grateful to be living that childhood dream. While I have evolved in my career to grow and lead teams, I still write code daily, crafting the product I work on, from the ground up.

Off the clock, I am a husband, a father to two daughters, and the owner of a white Labrador Retriever. I have too many hobbies that I keep busy with, but I think that's a good thing, for the most part.

In Motion

I enjoy long trail runs and bike rides in the hills and I commute on my bike daily. Whether running or biking, I bring the same stamina and focus to my life and work in general.

Under the Hood

I take my car to race tracks in Northern California several times a year and previously built a car that my friends and I raced in 24 Hours of Lemons for many years. I do my own wrenching (mostly successfully) because trying to understand a system from the inside out, whether a car or a codebase, it the only way to get to know the details.

Creation

I love to tinker, 3D print, and do DIY projects. Transforming abstract ideas into tangible things keeps my problem-solving skills sharp and keeps me grounded in reality.

Professional Journey

July 2016 - Present

Sr. Engineering Manager (Senior Staff)

Google Search | Mountain View, CA
  • Leading several engineering teams in Search Intelligence org focused on the horizontal Search experience used by billions of users worldwide.
  • Our work spans the front-end of Google Search across several dimensions: crafting the overall look and feel of the product, common affordances on the Search Results Page, Search accessibility, and the Search Design System with its underlying components, styles, and design tokens.
  • This includes architecting Search-wide redesigns from the ground up, launching and optimizing Dark Theme, integrating Search with AndroidXR, and exploring how AI can fundamentally improve the user experience.
Sept 2012 - July 2016

Director of Engineering

Groupon | Palo Alto, CA
  • Led the 35+ person engineering organization responsible for Groupon’s flagship iOS and iPadOS applications.
  • Scaled the iOS engineering organization from a small team to a 35-person multi-team department, establishing the culture, hiring standards, and operational processes to support mobile as the company’s primary growth engine.
  • Maintained a consistent 5-star App Store rating while accelerating feature velocity; the app remained a "Top 100 Free Apps" mainstay throughout my tenure.
  • Orchestrated high-profile launches in collaboration with Apple, including serving as a launch partner for Apple Pay and being featured in the Apple Keynote.
  • Balanced aggressive product roadmaps with technical excellence, ensuring app stability and performance across an ever-expanding feature set.
  • Remained hands-on with the Objective-C and Swift codebases while serving as a co-inventor on 6 U.S. patent applications. Recipient of a "Prolific Inventor Award."
Nov 2011 - Sept 2012

Senior Engineering Manager, Groupon Scheduler

Groupon | Palo Alto, CA
  • Lead the Scheduler engineering team, which was in part comprised of developers of OpenCal, a new acquisition.
  • Instituted agile engineering processes to make the newly acquired team more productive and quality driven as well as hired additional developers to meet the demands of the product.
June 2014 - March 2015

Adjunct Professor

Santa Clara University
  • Taught COEN 168/268, Mobile Application Development with a focus on mobile web using Ember.js in Summer 2014 and Winter 2015.
Feb 2011 - Nov 2011

Senior Software Engineer

Strobe | San Francisco
  • Consulted at eBay and Apple. At eBay, architected tablet optimized website and helped to hire their engineering team and at Apple, assisted the development of iTunesU.
  • As a developer at Strobe working on real-world applications at eBay and Apple, gave real-world input on how to make SproutCore 2.0 work well for developers. SproutCore 2.0 subsequently evolved into Ember.js.
June 2005 - Feb 2011

Engineering Manager, MobileMe/iCloud

Apple | Cupertino, CA
  • Managed a team of 13 developers working on several projects including MobileMe/iCloud.com Calendar, login, and several smaller efforts.
  • Architected and launched MobileMe Calendar Client 2.0 in October 2010 that was rebranded to iCloud.com Calendar in 2011.
June 2005 - Jun 2010

Software Engineer, .Mac/MobileMe/iCloud

Apple | Cupertino, CA
  • Developed, architected, and launched .Mac, MobileMe, and iCloud web applications such as .Mac Gallery, Calendar, and more.

Core Competencies

Engineering Leadership Organizational Scaling AI-First Development Design Systems Mobile (iOS, Android, Web) JavaScript/TypeScript Product Strategy