Packaging Design for Children Drinks
OLOE is a food and beverage brand founded to improve the holistic well-being of children and adults while shifting the focus to materials and ingredients which benefit the environment, both internally and externally.
OLOE Shake, a part of the OLOE Brands family, is a premium plant-based nutritional shake formulated for children (Age 3+). The Ready-to-Drink OLOE Shake focuses primarily on supporting healthy eating habits through nutrient-dense plant-based formulations that are low in allergens and have zero refined sugar.
Creativeans worked on the packaging and label designs for the nutritional shake and designed an e-commerce platform to retail OLOE Shake. The result is a vibrant, engaging, and youthful series of communication designs that sparks children's innate curiosity and imagination.
Reviving Nutrition – Packaging That Tells a Healthy Story
THE CREATIVE CHALLENGE
Wellness packaging failing to stand out or connect with consumers.
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Struggled to differentiate in a crowded health and nutrition market
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Limited packaging space to communicate brand story and product benefits
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Static design failed to build engagement or emotional connection
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Sustainability values were not effectively conveye
THE OUTCOME
Turning OLOE’s packaging into an immersive and memorable brand experience.
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Introduced AR-enabled packaging that brings stories to life
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Shared product details, ingredients, and values through interactive layers
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Created a wellness journey that engages and connects with consumers
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Reflected OLOE’s forward-thinking and eco-conscious ethos in desig
THE DIFFERENCE
HOW WE DESIGN PACKAGING
COLOUR PROOF FOR PACKAGING
OLOE WEBSITE USER INTERFACE (UI) DESIGN
In alignment with OLOE’s vision to nurture children’s innate curiosity and imagination, we designed its e-Commerce website using the brand characters, illustrations, and animated graphics to convey the immersive world of OLOE.
"It was an absolute pleasure to work with Creativeans. They were very receptive to new ideas and are excellent collaborators. The final designs and thought put into the website and packaging were of the highest quality. They understand that the design is not only about being a visual statement but needs to create a specific feel. We look forward to working with them on future projects."
Yulia Saksen
International Brand Consultant and Co-Founder of Creativeans
"Brands that don’t evolve will disappear. In today’s changing world, what matters is how clearly your brand is positioned and how deeply it connects with the people who matter. If you’re ready to be different and want to build a brand that matters, work with us."
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Creativeans is an award-winning brand and design consultancy based in Singapore, Milan and Jakarta. We build brands that matter.
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