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Website Privacy Policy

Last updated May 28, 2024

This Privacy Policy applies to: (i) use of the AppsFlyer owned and operated Websites (appsflyer.com, onelink.me and their subdomains); (ii) our marketing activities including, registrations as part of webinars, conference events, emails etc.; and (iii) any other product or activity that links to, or otherwise references, this privacy policy (collectively, the “Marketing Platforms“). We respect your privacy rights and value your trust. This Privacy Policy describes how we collect, receive, use, store, share, transfer, and process your personal information, as well as your rights in determining what we do with the information that we collect or hold about you.

This Privacy Policy does not apply to information collected through use by customers of the AppsFlyer service, which is described in the section 'AppsFlyer Services: How we Process Customer Data' here.

  • Information We Collect

    When using or interacting with our Marketing Platforms, we may collect or receive the following types of information (collectively, “Information”).

    1. “Personal Information” such as name, email, contact details or any other personal content that you provide to us whether through a form or field on our website or any other communication (e.g. email, phone, post etc.).
    2. “Technical Information” such as browser type, operating system, device type, IP address and other similar technical information typically received from a browser or device automatically when visiting or interacting with our Marketing Platforms. This may include the referring URL that led you to our website.
    3. “Usage Information” such as the pages you visited on our website, where you clicked, searches performed on our website and other similar information related to how you have used our website. It may also include information related to whether you receive, opened or clicked on any links in an email sent to you.

    We understand that certain Technical information or Usage Information may, either alone or when combined with other data, be deemed personal data under various laws and jurisdictions and we are committed to treating such data in compliance with applicable laws.

  • The Methods We Use to Collect and Receive Information

    Depending on the type of Information, we may collect or receive Information in the following ways:

    1. When you voluntarily share Information with us. For example, when you register to one of our events, request that we contact you through our online forms, submit your CV, or when you request to receive certain content that we may make available (e.g. research and white papers).
    2. Through use of cookies and other similar technologies (e.g. HTML5 Local Storage, LSO, web beacons, JavaScript, etc.). These technologies help us to analyze how our Marketing Platforms are used and to tailor content that is relevant to you. It also helps us to deliver more relevant advertisements to you on our own or third party sites. For more information on such technologies, including how to manage your cookie preferences please see our Cookie Policy.
    3. Information obtained from third party sources. This includes Information received through the various business support tools and services that we use (e.g. marketing platforms, analytics services etc.) and public sources such as social media sites. We may combine the Information received through these sources with other Information we have in order to ensure our records are up to date and so that we are able to provide you with relevant content.

    You have choices in how we collect and use Information. See the “Your Choices” section below for more information.

  • The Purposes

    We use Information for the following purposes:

    1. To process your inquiries and to respond to your requests. For example, when you contact us to learn more about our products or services or when you request to receive certain materials from us (e.g. white papers, research papers, product and services information). Additionally, if you submit your CV to us, we use it to evaluate your candidacy (including by assessing your qualifications and skills).
    2. To send you information related to our services and products that we believe may interest you, such as newsletters or product and service updates. Such communications will be sent to you when you have chosen to receive such communication or when we have a legitimate interest to market our products and services. In any event, you will always be able to opt-out of receiving such communications. Opting out may be done either directly in the communication received or through the ways described in the instructions in the “Your Choices” section below.
    3. To understand how you have used our Marketing Platforms and to customize them in accordance with your interests and past actions and choices. We do this based on our legitimate interest to operate our Marketing Platforms, diagnose any problems with the Marketing Platforms and to improve the Marketing Platforms and your experience when navigating through them.
    4. In our legitimate interest to prevent fraud or harm to us or to any third party, and ensure the security of our network and services.
    5. Where it is necessary for AppsFlyer to comply with its legal obligations and to exercise and enforce its legal rights.
    6. We may use certain third-party marketing and advertising networks to help us market our products on our own website and on third party websites (e.g. remarketing ads across the Internet by Google).
  • Who We Share Information With

    In order to conduct our business and operate our Marketing Platforms, we may share Information with various third parties, such as:

    1. Our subsidiary companies and global branches.
    2. Third parties that help us operate our Marketing Platforms (e.g. hosting company, recruitment platforms and agencies, payment processors, business management and email distribution service providers and other similar service providers). These companies are authorized to use your personal information only as necessary to provide these services to us.
    3. When required by law, such as to comply with court orders, search warrants, regulatory orders, subpoenas, and other lawful requests by public authorities, including to meet national security or law enforcement requirements;
    4. Legal authorities, consultants, advisors or service providers when required to investigate, respond to, or prevent, fraud; or when required to ensure the security of our network and services and protect the safety of AppsFlyer or the public.
    5. As part of any merger or acquisition of AppsFlyer, Information may be transferred to the merging or acquiring company, as well as to any advisors representing a party during discussions of such merger or acquisition.
    6. AppsFlyer resellers, agents, partners or service providers acting on our behalf in connection with the offering of AppsFlyer’s products or services.
    7. Third-party marketing and advertising networks to help us market our products on our own website and on third party websites (e.g. remarketing ads across the Internet by Google).

    Without derogating from the foregoing, AppsFlyer may publish general aggregate and unidentifiable information (e.g. statistical information) relating to use of its Marketing Platforms.

  • Cross Border Data Transfers and Mechanisms
    1. We may need to transfer Information to countries where we and/or our service providers operate. Such countries may be different from the country in which the data originated and where data protection laws may not be equivalent to, or offer the same protection as, those in your country. By using our Marketing Platforms, you agree to any such transfers. In any event, where appropriate given the nature of services, we will put in place agreements with our service providers to ensure a level of privacy consistent with the terms of this policy.
    2. With regards to the collection, use, and retention of personal information transferred from the European Economic Area to the United States, please be assured that AppsFlyer continues to comply with all applicable laws in respect of such transfers and any data transfers to the United States will be governed by the Standard Contractual Clauses as set forth in our DPA with the relevant service provider.
    3. AppsFlyer Inc. complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. AppsFlyer Inc. has certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK Extension to the EU-U.S. DPF, as well as to the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Policy and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the DPF Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view AppsFlyer’s certification, please visit Data Privacy Framework website.

      The Federal Trade Commission has jurisdiction over AppsFlyer Inc.’s compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, and in case of onward transfer of data to third parties, AppsFlyer maintains liability.

      In compliance with the DPF Principles, AppsFlyer is committed to resolving any complaints arising regarding our processing of your personal data. You may direct your queries to [email protected] and, in compliance with the EU-U.S. DPF, the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, we are committed to referring unresolved complaints concerning our handling of personal data received in reliance on the DPF to Truste, an alternative dispute resolution provider based in the United States. If you do not receive timely acknowledgment of your DPF Principles-related complaint from us, or if we have not addressed your DPF Principles-related complaint to your satisfaction, please visit https://trustarc.com/dispute-resolution/ for more information or to file a complaint. The services of Truste are provided at no cost to you and allow for binding arbitration.
  • Protecting Your Information

    We strive to meet the highest standards of security measures across our business units. We have implemented appropriate technical and organizational measures based on industry-leading standards. Such measures are designed to protect against unauthorized access or unlawful processing of Personal Information and against accidental loss, destruction or damage of Personal Information. As part of such measures, we have established various policies and procedures that guide us, including in respect of asset management, access management, physical security, people security, product security, cloud and network infrastructure security, third-party security, vulnerability management, security monitoring, and incident response.

  • Information Storage and Retention

    We may store Information on our own servers as well as those operated by third party data hosting providers. As specified in Section 5 above (Cross Border Transfers), such servers may be located worldwide. We will only retain your Personal Information for as long as necessary to pursue the purpose of the collection. We may also retain your Personal Information for such time needed to pursue our legitimate business interests, in connection with any legal claims and compliance with legal obligations. When we use your information for direct marketing purposes, we will retain your data until you opt-out from receiving the marketing materials; provided that we will need to retain certain information to maintain a record of your request.

  • Modifications to This Policy

    AppsFlyer may amend this Privacy Policy at any time, provided that in the event of a material change we shall provide notice on this page and/or a note near the link to this page. The updates shall apply immediately for new Information collected or provided as of the day of the update and following thirty (30) days for any Information collected or provided to AppsFlyer prior to the update date. If you do not agree to the terms of the new policy you are requested to contact the Legal Department using the contact details listed in Section 11 below. We encourage you to periodically review this page for any updates.

  • Your Choices

    We provide you with various choices on how we may use Information in connection with: (i) our marketing activities; and (ii) our use of cookies and similar technologies to serve your interest-based advertisements and to analyze usage of our Marketing Platforms.

    1. You may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page, or you can contact us at https://www.appsflyer.com/company/contact/. You can manage your preferences related to our use of cookies and similar technologies that we use, among other things, to provide you with targeted interest-based advertisements and to analyze your use of our Marketing Platforms – please see our Cookie Policy for instructions. Additionally, certain advertisers (including Google) we work with may be members of NAI and/or the Digital Advertising Alliance. You may opt-out from such advertisers’ services here or at the following link: https://youradchoices.com/
    2. In addition, the laws of some jurisdictions may provide you with various rights in connection with our processing of certain Information. Such rights may include:
      1. The right to withdraw any previously provided consent;
      2. The right to access certain information about you that we process;
      3. The right to have us correct or update any Personal Information;
      4. The right to have certain Information erased;
      5. The right to have us temporarily block our processing of certain Information;
      6. The right to have Information exported into common machine-readable format;
      7. The right to object to our processing of Information in cases of direct marketing, or when we rely on legitimate interests as our lawful basis to process your information; and
      8. The right to lodge a complaint with the appropriate data protection authority.

    We will respond to your requests within a reasonable timeframe. Please note these rights may be limited in certain circumstances as provided by applicable law. For any additional information regarding such rights or to exercise any such rights please contact AppsFlyer at: [email protected]

    If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

  • Social Media and Third Party Services

    Our website may offer a blog with ‘comments’ section and various social media features, such as a ‘share’ button or links to third party websites and services, including Twitter, LinkedIn, Google+ and Facebook. When using any such features, certain information may be collected by such third parties, including your IP address or which page you are visiting on our website, and such third parties may set a cookie to enable the feature to function properly. Any data collected by such third parties is governed by such third party’s privacy policy. You are encouraged to carefully review such third party privacy policies.

  • Children’s Privacy

    AppsFlyer does not knowingly collect or process personal data from or with respect to children under the age of 16, and you must be 16 years of age or older in order to establish an account for AppsFlyer’s Services. If you are a parent or legal guardian and believe that your child under the age of 16 has submitted his or her personal data or other data without your consent, permission, or authorization – please let us know immediately, and we will promptly act to remove your child’s data from our database, cease the use of such data and inform any other party we suspect to have access to such data to do the same.

  • California Privacy Rights

    We may collect personal information about California residents who are afforded additional rights under the California Consumer Privacy Act, Cal. Civ. Code §§ 1798.100 et seq. (the “CCPA“). If you are a California resident, you can see more details about the types of personal information we have collected from you in the past 12 months and may collect from you in Section 1 above (Information We Collect) and how we collect such personal information in Section 2 above (The Methods We Use to Collect and Receive Information). The purposes for which we collect your personal information are further described in Section 3 above (The Purpose). We do not share your personal information with any third party except as further described in Section 4 above (Who We Share Information With). Please refer to the other terms of this Privacy Policy to see further rights afforded to you and how we use your personal information.

    We do not “Sell” (as defined in the CCPA) your personal information which we have collected or may collect and in the event we will Sell your personal information, we will notify you by updating this Privacy Policy in accordance with Section 8 above (Modifications to this Policy) and we will provide you with the option of opting out of such “sale”.

    You, as a California resident, have certain rights regarding your personal information pursuant to the CCPA, subject to certain restrictions under applicable laws, including the rights to access your personal information, to delete your personal information, and to opt out of the “sale” of your personal data. You may request any of these by contacting us via email at [email protected] or by physical mail to: AppsFlyer Ltd. (Attn: Legal Dept.) 14 Maskit St., Herzliya, Israel. Upon your request, we will verify that you are the person making this request and in order to do so, we may request identification documents from you.

  • Contacting Us

    If you have any questions or concerns about this Website Privacy Policy, the information we collect, the practices of AppsFlyer, or your dealings with the Marketing Platforms, please contact us or our Data Protection Officer by sending an email to: [email protected] or by physical mail to: AppsFlyer Ltd. (Attn: Legal Dept.) 14 Maskit St., Herzliya, Israel. For the purposes of Article 27 of the General Data Protection Regulation, the representative within the EU of AppsFlyer is AppsFlyer Germany Schönhauser Allee 180, 10119 Berlin, Germany (contact [email protected] ; +49 30 166373500).


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