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Peter Archer

Programme Director, Generative AI

Roles and responsibilities

  • Pete is Programme Director of Generative AI at the BBC
  • He works closely with senior leaders across the BBC to design, develop and deliver the BBC’s approach to Generative AI
  • This includes ensuring the BBC is building the capability it needs over the long-term; delivering value to our audiences and staff through the application of Generative AI; and working with external partners to deliver value to the BBC, our audiences and the wider industry.

Biography

Prior to taking up his current role, Pete was Director of Corporate Strategy and led the development of critical strategy including the BBC’s long-term plan, funding settlement, portfolio management and emerging technology strategy. Prior to joining the BBC Pete worked for the UK Government as a senior policy advisor at the Prime Minister’s Strategy Unit, No 10 Downing Street.

Expenses and central bookings

Expenses are costs incurred by BBC staff on behalf of the BBC and claimed through the BBC's expenses system.

Central bookings are costs incurred on behalf of the BBC and booked through the BBC's central bookings system.

Expenses and central bookings for the 2024/25 financial year onwards are available to view here.

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Gifts and Hospitality Register

Gifts and hospitality may only be accepted in line with BBC policy. 

Information about gifts and hospitality for the 2024/25 financial year onwards is available to view here.

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Declaration of personal interests

Staff must make a declaration of their personal and business interests, including any memberships or directorships of public or industry bodies, and any shareholdings, as well as any interests that their immediate families may also have.

A summary is published where there is something to declare and where there is nothing to declare. Occasionally an individual will have something to declare but due to the personal nature of the declaration we do not publish details as to do so would breach the General Data Protection Regulation.

This information is published annually, although if any amendments are made during the year an updated summary will be published if necessary as soon as it is available.

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