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I don't know who needs to hear this but: 🗣️ 𝗦𝘁𝗼𝗽 𝗰𝗵𝗶𝘁-𝗰𝗵𝗮𝘁𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝘀𝗸 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗱𝗮𝗺𝗻 𝘀𝗮𝗹𝗲! A sales conversation is not a yap fest—and charisma doesn't win sales. Sales is simply 𝗿𝗲𝘀𝘂𝗹𝘁𝘀-𝗱𝗿𝗶𝘃𝗲𝗻 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻. That means you need to hop on each with the goal of an outcome: yes or no. Are they gonna buy or not? It's not rude to ask for the sale—it's kind of the whole point of the call. But we can show you how to do it without being a jerk. Watch Desiree Echevarria drop some truth bombs and strategies about how to have outcome-driven calls every time you pick up the phone.

You can have all the hand-raisers in the world, but if you don't have a plan for handling your inbound leads, it won't matter. Inbounds 𝘴𝘩𝘰𝘶𝘭𝘥 be easy wins, but too many people take them for granted. Potential buyers fill out a form and wait to hear back "soon." Then, once (and IF!) buyers do hear back, they're forced into a discovery call that can feel like an interrogation. Make it easy for buyers to buy, and you'll make the most of every opportunity! Here's how we recommend you handle your hand-raisers.

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Context. Clarity. Creativity. These are the 3 elements of prompt engineering that will help you sell smarter. 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 This is the information about 𝘸𝘩𝘺 you’re doing what you’re doing, or who the audience is. 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: 𝘐’𝘮 𝘨𝘢𝘵𝘩𝘦𝘳𝘪𝘯𝘨 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘴𝘢𝘭𝘦𝘴 𝘵𝘳𝘢𝘯𝘴𝘤𝘳𝘪𝘱𝘵𝘴 𝘵𝘰 𝘰𝘧𝘧𝘦𝘳 𝘤𝘰𝘢𝘤𝘩𝘪𝘯𝘨 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯𝘴. 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 AI works on a system of rules and guardrails. If you don’t supply them with specific numbers and details, it will invent its own. 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: 𝘋𝘳𝘢𝘧𝘵 𝘢 𝘧𝘰𝘭𝘭𝘰𝘸-𝘶𝘱 𝘦𝘮𝘢𝘪𝘭 𝘵𝘰 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘩𝘰 𝘯𝘦𝘷𝘦𝘳 𝘳𝘦𝘱𝘭𝘪𝘦𝘥. 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 AI does well when you tell it to roleplay. Let it wear a hat before you provide the prompt. 𝘌𝘹𝘢𝘮𝘱𝘭𝘦: 𝘐𝘮𝘢𝘨𝘪𝘯𝘦 𝘺𝘰𝘶 𝘢𝘳𝘦 𝘢 𝘤𝘰𝘯𝘴𝘶𝘭𝘵𝘢𝘯𝘵 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘧𝘪𝘷𝘦 𝘳𝘦𝘤𝘰𝘮𝘮𝘦𝘯𝘥𝘢𝘵𝘪𝘰𝘯𝘴… If you don’t tell AI what you want, what it’s doing, and why it’s doing it, you'll wind up with generic results. Here are the 4 AI prompt mistakes we see most often and how to fix them.

😤 𝗝𝗨𝗦𝗧 𝗧𝗔𝗟𝗞 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗣𝗥𝗜𝗖𝗘 𝗔𝗟𝗥𝗘𝗔𝗗𝗬, 𝗬𝗢𝗨 𝗖𝗢𝗪𝗔𝗥𝗗. That's what Desiree Echevarria is ranting about lately—so we gave her a soapbox to do it. Sellers can be too slow to talk price because they're afraid of the conflict they'll elicit if it's a number the prospect doesn't want to hear. 🚨 NEWSFLASH: Most buyers are gonna think you're expensive. You could give away your offering for free, and there would still be people demanding you pay THEM. So how can sellers overcome the classic pricing objection? And what do buyers really mean when they say "you're too expensive?" Find out in today's episode of Desiree's Soapbox! 🔥 Got a different hot take about overcoming pricing objections? Drop it in the comments! Let's get some productive conflict* going. *When you watch the video, you'll get that callback. 

trying to get a deal through ops, procurement, finance, legal, and IT

Already sending super-personalized messaging to your prospects? Um... are you sure about that? “Personalization” doesn’t mean writing a generic template for an entire demographic and plugging in a few random details to make it seem unique. It means proving to your prospects that you understand their unique business. Not “businesses like theirs.” Thanks to AI, you can ditch the lazy template approach and still take a shortcut to personalization. Use these AI prompts from Desiree Echevarria to write outreach that shows you actually give a damn about your prospects. 𝗦𝘂𝗺𝗺𝗮𝗿𝗶𝘇𝗲 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝘀𝗶𝘅 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗻𝗲𝘄𝘀 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗮 𝗿𝗲𝗹𝗲𝘃𝗮𝗻𝘁 𝗵𝗼𝗼𝗸. 𝗣𝗿𝗼𝗺𝗽𝘁: 𝘈𝘯𝘢𝘭𝘺𝘻𝘦 𝘳𝘦𝘤𝘦𝘯𝘵 𝘱𝘳𝘦𝘴𝘴 𝘳𝘦𝘭𝘦𝘢𝘴𝘦𝘴, 𝘣𝘭𝘰𝘨 𝘱𝘰𝘴𝘵𝘴, 𝘢𝘯𝘥 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘶𝘱𝘥𝘢𝘵𝘦𝘴 𝘧𝘳𝘰𝘮 [𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘯𝘢𝘮𝘦] 𝘰𝘷𝘦𝘳 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵 𝘴𝘪𝘹 𝘮𝘰𝘯𝘵𝘩𝘴. 𝘚𝘶𝘮𝘮𝘢𝘳𝘪𝘻𝘦 𝘵𝘩𝘦 𝘵𝘰𝘱 2–3 𝘵𝘩𝘦𝘮𝘦𝘴 𝘰𝘳 𝘮𝘪𝘭𝘦𝘴𝘵𝘰𝘯𝘦𝘴, 𝘵𝘩𝘦𝘯 𝘴𝘶𝘨𝘨𝘦𝘴𝘵 𝘰𝘯𝘦 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘩𝘰𝘰𝘬 𝘵𝘩𝘢𝘵 𝘭𝘪𝘯𝘬𝘴 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘱𝘳𝘪𝘰𝘳𝘪𝘵𝘪𝘦𝘴 𝘵𝘰 𝘩𝘰𝘸 [𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵] 𝘤𝘢𝘯 𝘩𝘦𝘭𝘱. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗵𝗶𝘀 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁’𝘀 𝘁𝗲𝗰𝗵 𝘀𝘁𝗮𝗰𝗸 𝗮𝗻𝗱 𝘀𝘂𝗴𝗴𝗲𝘀𝘁 𝗵𝗼𝘄 𝗼𝘂𝗿 𝘁𝗼𝗼𝗹 𝗰𝗼𝘂𝗹𝗱 𝗳𝗶𝘁 𝗶𝗻. 𝗣𝗿𝗼𝗺𝗽𝘁: 𝘙𝘦𝘷𝘪𝘦𝘸 [𝘱𝘳𝘰𝘴𝘱𝘦𝘤𝘵’𝘴] 𝘸𝘦𝘣𝘴𝘪𝘵𝘦, 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘭𝘪𝘴𝘵𝘪𝘯𝘨𝘴, 𝘢𝘯𝘥 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯 𝘵𝘰 𝘪𝘥𝘦𝘯𝘵𝘪𝘧𝘺 𝘵𝘰𝘰𝘭𝘴 𝘪𝘯 𝘵𝘩𝘦𝘪𝘳 𝘤𝘶𝘳𝘳𝘦𝘯𝘵 𝘵𝘦𝘤𝘩 𝘴𝘵𝘢𝘤𝘬. 𝘚𝘶𝘮𝘮𝘢𝘳𝘪𝘻𝘦 𝘸𝘩𝘢𝘵 𝘦𝘢𝘤𝘩 𝘵𝘰𝘰𝘭 𝘪𝘴 𝘶𝘴𝘦𝘥 𝘧𝘰𝘳, 𝘯𝘰𝘵𝘦 𝘢𝘯𝘺 𝘰𝘷𝘦𝘳𝘭𝘢𝘱𝘴 𝘰𝘳 𝘨𝘢𝘱𝘴, 𝘢𝘯𝘥 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 (𝘪𝘯 2–3 𝘴𝘦𝘯𝘵𝘦𝘯𝘤𝘦𝘴) 𝘩𝘰𝘸 [𝘺𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵] 𝘤𝘰𝘶𝘭𝘥 𝘤𝘰𝘮𝘱𝘭𝘦𝘮𝘦𝘯𝘵 𝘰𝘳 𝘳𝘦𝘱𝘭𝘢𝘤𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘦𝘹𝘪𝘴𝘵𝘪𝘯𝘨 𝘴𝘦𝘵𝘶𝘱 𝘵𝘰 𝘴𝘵𝘳𝘦𝘢𝘮𝘭𝘪𝘯𝘦 𝘵𝘩𝘦𝘪𝘳 𝘸𝘰𝘳𝘬𝘧𝘭𝘰𝘸. Try these prompts on 10 prospects you're targeting this week, and compare their reply rate to your typical cold outreach. P.S. This advice was shared in our newsletter, Dialed In. Sign up to have it delivered to your inbox: https://lnkd.in/gEActxHM

Somehow, I'm still terrified every time.