Bannerflow

Your audience doesn’t want ads. Here’s what to start doing, and what to stop, if you want your creative to actually perform. 👇

Friday poll 📊 You're on holidays, but chances are your mind’s already on what’s next. Maybe you're thinking about a fall launch, prepping early holiday messaging, or deciding how to spend smarter before Q4 hits. Where’s your head at when it comes to ad planning? 👇

AI it’s already changing how your creative team works, even if it’s not always visible at first. The shift is gradual… until it’s not. And when it hits, it moves fast. If you haven’t started adapting your workflows with automation, you’ll be falling behind. ⁠ That was one of the key messages from Simon Beyer, our Business Transformation Consultant, who joined us at The Creative Shift event at our Bannerflow HQ.

Your best ads might already be live, just not in your ad account yet. We pulled together simple, practical tips on how to turn your high-performing organic content into scalable, engaging ads. Swipe through the carousel for the full list 👇

New platforms, smarter ads, and Gen Z expectations. July’s Bannerflow Pulse is here. 🫰

What did the best Fourth of July campaigns in 2025 get right? 🇺🇸 From nostalgia to limited drops, here’s what marketers can take into next year👇

Myths tend to stick, especially when they sound believable. Like 'data kills creativity' or 'data’s only for performance.' But the facts tell a different story. Swipe to bust 5 common data myths 👇

Friday poll 📊 Gen Z is progressively taking more ground in the marketing landscape - and with that shift comes massive opportunity for brands that know how to listen. As this digitally native generation gains more purchasing power 🫰 , it's critical to understand: ⇲ What do they expect from your brand? ⇲ How do they prefer to communicate? ⇲ What values truly resonate with them?

Looking for my new partner in crime 🥳

Gen Z will soon lead your customer base, making it crucial to understand them now. ⇲ They want relevance, but not at the cost of feeling watched. ⇲ They trust ads more when they don’t feel tracked (69% say so). ⇲ They actively ignore irrelevant or bland ads (83% scroll past). They spend nearly 4 hours per day on social platforms, but they’ll scroll past you in a heartbeat if your ads feel fake or overly invasive. What they do want: ♡ Respect their privacy ♡ Contextual and authentic storytelling ♡ Ads that deliver relevance without crossing the line Personalization can’t just mean “more tracking.” It has to mean better experiences, human, relevant, and values-driven.