“JIN JIN: The Fermented Cordial Redefining Mindful Drinking… …it’s carving out a new space in wellness-led drinking that values depth, flavour and function in equal measure.” Any write-up is a big win for a growing brand like ours. But it’s especially rewarding when it’s clear the journalist has genuinely connected with what we’re trying to build. Thank you for the thoughtful words Hip & Healthy. Full link in the comments.
About us
JIN JIN is a naturally fermented cordial made from over 30 fruits, vegetables, mushrooms and cultures. Inspired by traditional Asian fermentation and crafted slowly for over six months, it’s refreshing to drink and supportive over time. With 0.0% ABV and no lab-made shortcuts, JIN JIN is designed for everyday enjoyment — a simple ritual that fits naturally into modern life. It’s drinking well made easy: flavour forward, mindful by design, and rooted in nature. Delicious. Functional. All Natural A simple daily ritual for today’s world.
- Website
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https://www.drinkjinjin.com/
External link for JIN JIN
- Industry
- Food and Beverage Services
- Company size
- 2-10 employees
- Headquarters
- LONDON
- Type
- Self-Owned
- Founded
- 2020
Locations
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Primary
Get directions
LONDON, GB
Employees at JIN JIN
Updates
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This week, JIN JIN was back in the studio with the brilliant Future Proof Creative We were capturing our latest lifestyle imagery, focusing on how JIN JIN shows up in real moments: poured, shared, and enjoyed alongside good food.
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We’re kicking off the year with a little pinch-me moment. JIN JIN has been featured in The i Paper’s roundup of alcohol-free spirits — and scored 4.5/5. Their take: rich, umami, unexpected… and made for more than just a glass with soda. We’re grateful — and honestly, excited that more people are discovering what a naturally fermented pour can taste like. If January has you exploring alcohol-free options, this might be your sign. (Thank you,Sophie Morris, for the beautiful words.)
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JIN JIN reposted this
Alcohol consumption in Britain has fallen to a record low. I just came across a compelling piece in Financial Times on how alcohol consumption in Britain has fallen to a record low, a signal of deeper shifts in how people choose to drink and live. This isn’t just a statistic. It reflects a lasting change in consumer behaviour that goes well beyond momentary trends like Dry January. People are increasingly looking for choices that fit modern lifestyles whether that’s wellness goals, social moderation, personal clarity or simply better taste without compromise. Recent market data shows strong growth in the non-alcoholic drinks space, with the broader category expanding as consumers demand quality, flavour and purpose in what they drink. Grand View Research, Inc For JIN JIN, we see this shift clearly. Being alcohol-free is only the baseline. Our naturally fermented drink is designed to be enjoyed in social moments, while also quietly nurturing wellbeing. Not a compromise. Not a replacement. Just a better choice for how people want to live now. The FT piece is worth a read if you’re watching where drinking culture and consumer expectations are heading. The link in comment.
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Our founder Sohn Supradya Aursudkij joined the BUY WOMEN BUILT “No Office” Christmas Pizza Party* this week — a relaxed afternoon of pizza, prosecco, and honest conversations with other female founders 🍕🥂 For many founders, there’s no “office Christmas party” so this felt like a perfect way to wrap up the year. No agendas, just good chats, shared experiences, and plenty of laughs. We’ve always believed that growth isn’t only about numbers. It’s about connection, creativity, and being part of communities that think and do things differently. Here’s to more moments like these, naturally different, and built on good energy. #FemaleFounders #BuyWomenBuilt #WomenInBusiness #Entrepreneurship #Community #JINJIN #NaturallyDifferent
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Check it out!
Gift giving feels different when there’s a bit of care in the details. Lately I’ve been wrapping JIN JIN bottles in Furoshiki (a traditional fold I grew up seeing but never really appreciated until now.) It’s simple, hands-on, and somehow makes the gift feel more personal. What I love most is that the wrap doesn’t go to waste! It can be reused as a silk satin scarf, tied on a handbag or head band - your choice! It turns the wrapping into a little extra gift of its own. A naturally fermented cordial wrapped in reusable fabric feels right for this season - thoughtful, a bit different, and made with intention. A small ritual, wrapped for someone else to enjoy. :) Hope you like it! 🥰
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talented team behind JIN JIN Assets
We were thrilled to partner with JIN JIN on their exciting relaunch! This project was all about reimagining how the brand feels — energetic, bold, and just the right amount of chaotic fun. Taking a new approach to their imagery, we leaned into hard, direct lighting, playful compositions, and an overall sense of movement to bring out a new, vibrant side of JIN JIN. Every frame was designed to reflect the spirit of the brand — fresh, dynamic, and full of personality. There are so many ways to photograph a bottle, and this shoot reminded us how creative that process can be. JIN JIN #CreativeStudio #BrandPhotography #VisualIdentity #ProductPhotography #CreativeDirection #JINJIN
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JIN JIN has been featured in Stylist Magazine ’s round-up of festive non-alcoholic drinks. As more people look for alcohol-free options that are enjoyable to drink — not just functional — it’s encouraging to see naturally fermented cordials recognised in this space. JIN JIN was created to be a drink first: refreshing, delicious, and made from over 30 whole ingredients through slow, natural fermentation. The gentle support comes naturally from the process, building quietly over time. A simple pour, a small daily ritual, and a different approach to drinking. We’ve added the link to the Stylist article in the comments.
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JIN JIN featured on The Next Delicious Thing We were delighted to see JIN JIN reviewed by Jennifer Earle, Founder of Chocolate Tours, International chocolate judge and the expert behind The Next Delicious Thing. Jennifer shared her thoughts on naturally fermented drinks, the rise of alcohol-free options. JIN JIN was created to offer a daily, feel-good drink with complexity from natural fermentation and ingredients people recognise. A simple ritual that fits easily into everyday life. Thank you Jennifer for the thoughtful review. Link in comments to read her full article.
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