Intuit Mailchimp

What if you could A/B test your way toward true love? 💛  We asked marketers how they approach dating, and it turns out, you can’t spell “romantic” without R-O-I. Swipe to see highlights and read more juicy insights: https://lnkd.in/g87m-VY6

Better ROI starts here. With more ways to connect your data, Mailchimp activates full campaign power, delivering robust email and SMS automations powered by unified customer data and driving up to 30x ROI for ecommerce customers—without the added price or complexity Plus, our product is backed by award-winning customer support that makes switching simpler. Get started today: https://lnkd.in/g9s-yqMq

Brands are sending more messages, but consumers report that they’re paying less attention. Having a big email and SMS list is good, but having an engaged one that converts and drives revenue is even better. In the Art of the Opt-In, our new report developed with our partners at Ascend 2, we found special segments of marketers who perform at the top of their game. And now, you can learn their expert strategies on how to close the gap between brand messaging and customers’ short attention spans. 🎶 Omnichannel Orchestrators - Ensure messaging and timing are coordinated across social, search, and site visits. - Personalize deeply across connected channels to determine customer intent. 🏗️ List Builders - Be an early adopter of new acquisition methods, such as using influencer content and GEO to drive traffic. - Use technology that supports multi-channel opt-in and behavioral targeting. 📈 Top Converters - Capture attention with popups when motivation is high.  - Integrate opt-ins into the active browsing experience using chatbots. 💯 List Quality Leaders - Collect data like location, purchase history, and loyalty program status - Send more often, but make sure there’s high relevancy. ⭐ Attribution All-Stars - Focus on efficiency metrics like attributed revenue and form conversion rates. - Make popups more effective using knowledge of what works and what doesn’t. 🔗Download the full report now: https://lnkd.in/gwy2PEfm

How does a global egg brand personalize their messaging to customers? Eggland's Best, LLC's answer: Use Mailchimp’s Segmentation, Landing Pages, and Automations to boost engagement. Eggland's Best built tailored, automated workflows and used signup forms to deliver the right message to the right people at the right time, and increase engagement. See how Intuit Mailchimp uses first-party data to deliver personalized content that connects more deeply with audiences all over the globe. Learn more: https://lnkd.in/gaGTPqFz

Just because you’re growing your list, it doesn’t mean you’re growing your business. 📥 Subscribers are tired of crowded inboxes and too many notifications, so there’s a gap between marketers trying to build lists and consumers aggressively guarding their crowded inboxes. So how is a marketer supposed to close that gap? 📋 We partnered with Ascend2 to create our new report, The Art of the Opt-In. In it, you’ll hear from top-performing marketers, like the Top Converters and Omnichannel Orchestrators, who distinguish themselves by moving beyond simple list growth. 📋 Download the full report for:  📊 Fresh data from marketers and consumers 🌎 Regional behaviors from the US, UK, Canada, and Australia/New Zealand 💎 Industry learnings from e-commerce, retail, entertainment, media, non-profits, higher education, and professional services 🧒 A deep-dive analysis of consumer behavior and preferences by generation 🔗 Download the report now: https://lnkd.in/gwy2PEfm

Catering your marketing approach to your subscribers’ unique needs could mean more engagement (and revenue) for your business. For a deeper dive on advanced segmentation and targeted campaigns, head to our website: https://lnkd.in/ggUDjtgr

Tomorrow’s the day! Mid-market marketers are doing more with less, and doing it smarter. The teams pulling ahead are using smarter structures, sharper investments, and practical AI to do more with less. Join us tomorrow, January 22, as Intuit Mailchimp and WARC share insights from 1,200+ mid-market marketers across the US, UK, Canada, and ANZ. You’ll hear from: Lexi Wolf , MaryAnn Pfeiffer , and Jillian Ryan In this session, we’ll cover: • How sophisticated teams are structuring for scale • Where marketing budgets are driving the most ROI • How to close AI capability gaps with practical guidance If you’re looking for insights you can put to work immediately, we hope you’ll join us. Register here: https://lnkd.in/gw3QBRuR

AI has big potential, but only if your team knows how to use it. Many mid-market marketers believe AI can help them compete. Fewer feel confident they’re using it effectively. In our 1/22 webinar, Intuit Mailchimp and WARC break down insights from 1,205 marketers and show how leading teams are: • Building AI literacy • Framing AI as a core business solution • Closing capability gaps without increasing headcount Featuring: Lexi Wolf , MaryAnn Pfeiffer , and Jillian Ryan If “work smarter, not harder” is your 2026 theme, this is a great place to start. Register here: https://lnkd.in/gw3QBRuR

Reach your audience where they’re already looking: their phones. 🤳🏻 Tap through for answers to our community’s most-asked SMS questions. Learn more about SMS marketing: https://lnkd.in/gP49px6V

We’re giving our people some time off from December 24-31 to relax, hang out with family, or whatever they’d like to do to recharge over the holidays. They’ll be back, refreshed and ready to help you be even more successful in 2026. We know this is a busy time for you, so our Support team is around to help if you need, though response times may be a bit slower than usual. Our agents who work will get additional time off to use when they want, how they want. BRB See you in the new year!