Intuit Mailchimp

The New Year's ball will drop soon, but don’t drop the ball on your marketing. In January, consumers shift their focus to renewal and self-improvement. As we step into a new year, marketers have an incredible opportunity to connect with an audience focused on themselves. After the whirlwind of the holidays, consumers enter a practical, reset-driven phase. We call them the Renewers, and they're focused on self-improvement, organization, and getting their lives back on track. As Associate Professor Julian Givi puts it, "In January, you’re in a different mood. Your mindset is to fix your life, not just for the next few weeks, but for the next year." This is your chance to shift your marketing from "reward" to "reset." Forget the last of the holiday gift guides and start promoting your products as solutions for New Year's resolutions. This could mean highlighting a subscription service to get fit, a new planner to stay organized, or a learning tool to pick up a new skill. Ring in the new year with new customers. Our latest report, Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter to learn how to turn resolutions into revenue. https://lnkd.in/giH_KdNT

Stop planning your holiday campaigns around dates. Start planning them around feelings. Want the real story behind holiday purchases? Eugene Healey digs into our latest Holiday Report, showing exactly how emotional drivers are steering consumer spending. The data shows that the season is actually made up of 7 distinct conversion moments, each with its own shopper archetype and unique messaging rules. We’ve mapped out the shift in consumer psychology from the eager anticipation phase all the way through the post-holiday sales hunt. If you’re not tailoring your message to the exact emotional moment, you are missing out on serious revenue. It’s time to ditch the old calendar and build a strategy that works today. Get the full playbook, including the 7 different messaging strategies for all 7 moments, in our Holiday Shopping Unwrapped report: https://lnkd.in/giH_KdNT

Tired of getting out-resourced by your competition? The many marketers we spoke with for our new report say that AI is the secret weapon for mid-market growth. You should start combining your martech platforms with emerging AI capabilities, and this report is your blueprint for maximizing leverage. The Marketing Equalizer is based on a survey of 1,205 mid-market marketers across the US, UK, Canada, Australia, and New Zealand. It provides a comprehensive snapshot of teams, challenges, and a playbook that turns optimism into impact. Slide left for 4 reasons that show why your organization needs to adopt an AI strategy now. https://lnkd.in/gkekitpe

The holiday season isn't over when the gifts are unwrapped. Our new report dives into the post-Christmas phase: Betwixtmas. This is the sweet spot between Christmas and New Year's, a time of post-holiday relief and personal indulgence. We call the audience for this phase the Self-Gifters. They're finally taking matters into their own hands and getting themselves the gifts they really wanted. As futurist Dr. Rachel Lawes says, "It's all about you and treating yourself. You're off the hook now". This isn't a sleepy retail period at all! For shoppers in Australia, Canada, and the UK, Boxing Day is a major event. Our research shows that on Boxing Day, 68% of shoppers are buying gifts for themselves, while only 56% are buying for others. To win over this crowd, you should shift your messaging from giving to gratifying. Position your brand as a personal reward with messages like, "You deserve this" or "Get what you really wanted". Sales don’t end when the holidays do. Download the Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter, to learn more on how to pivot your message from giving to gratifying and keep the sales rolling beyond the New Year. https://lnkd.in/giH_KdNT

The holiday season used to have a neat little timeline. Now? It’s basically a year-long feeling, not a date on the calendar. Ditch the old timeline. Annie-Mai Hodge is here to highlight the key findings from the latest Intuit Mailchimp report, revealing the emotional drivers behind consumer spending. The data doesn't lie: - The Early Bird: 43% of shoppers made a purchase in October, long before the traditional "holiday mode" starts. - The Final Rush: 76% buy something during the mid-December last-minute sprint when urgency (and stress!) peaks. - The Post-Game: 70% keep shopping into the January sales, fueled by that "new year, new me" energy. The takeaway for marketers? It's not about the season's start or end date—it's about understanding when the feelings kick in and learning how to meet people in those specific moments. We've done the deep dive so you don't have to. 👇 Get the full playbook, phases, and data insights in our Holiday Shopping Unwrapped report: https://lnkd.in/giH_KdNT

From ‘aha’ moments to game-changing workflows, Theresa Vo, a Mailchimp customer, shares how AI and automation transformed her team’s work. She reveals how her team uses these tools, leading to better time management and freeing them up to interpret data and make strategic decisions. It’s another example of how AI can amplify your impact right now. Whether you’re just starting out or looking to level up, you’ll find inspiration to make these technologies work for your organization. Watch the full video and explore our recorded sessions at https://lnkd.in/ghBq2_6D

Mid-market marketers face real challenges every day. Your teams are lean, forcing you to deliver big-brand sophistication with tight resources. Meanwhile, you’re navigating macroeconomic headwinds like suppressed customer demand and rising costs. Our newest report, The Marketing Equalizer, confirms this tension and reveals the number one constraint holding back your growth: the massive capability gap in AI know-how. Here are 3 stark reasons why you need this report now: 1. The Lean Reality: 51% of mid-market marketing organizations run on 10 employees or fewer, forcing small teams to succeed with limited resources. 2. The Great AI Tension: 98% of mid-market marketers believe AI will improve effectiveness. But! AI expertise is also identified as the single biggest capability gap inside marketing teams. 3. The Daily Grind Obstacles: The greatest barriers to improving marketing performance include reporting difficulties (26%), lack of bandwidth (25%), and data challenges (25%). Let’s take some of that pressure off in 2026. Download The Marketing Equalizer to find out how AI fits into your marketing plans. Ready for more? We’re ready to deliver. Download The Marketing Equalizer today. https://lnkd.in/gkekitpe

Great emails don’t just know your name, they know your problem. We chatted with GetUplift founder Talia Wolf to explore the real power of personalized email. It’s about more than saying hi, it’s about understanding your customer and solving a specific pain point.

Did you know that 32% of mid-market marketing teams cite customer-facing AI tools as a significant capability gap? It’s true! And our new report with WARC includes everything you need to close that gap. Ready to assess your AI readiness and jumpstart your adoption? Download The Marketing Equalizer to learn more: https://lnkd.in/gkekitpe

What do you do when you want to boost e-commerce sales? 🤔 Gruppo Terroni's answer: integrate Intuit Mailchimp with Shopify and watch your revenue grow. Gruppo Terroni unified data between platforms and built win-back campaigns targeting their wine box subscribers, to create marketing efforts that drove measurable growth. See how Intuit Mailchimp’s integration with Shopify can help you boost your e-commerce business. Tap here to learn more 👉 https://bit.ly/3XwLRgP