mFilterIt

Not every spike in installs has a single explanation. Sometimes it’s basic bot activity. Other times, it’s something far more subtle and easy to miss. In one recent campaign analysis, we uncovered an unusual technique used to disguise invalid traffic by manipulating Android app version data to make fake installs appear legitimate. 📱⚠️ These inconsistencies don’t stand out in standard reports, but they leave clear traces at the device level. In this article, we break down how spoofed app versions help fraudsters hide their tracks and why ignoring these signals can quietly erode campaign performance. 👉 Read the full article to understand why app version patterns matter more than you think. #MobileAdFraud #FakeInstalls #AppFraud #AndroidMarketing #AdFraudDetection #TrafficQuality #MarketingAnalytics #AdFraudPrevention Durgesh Rathore Nikhil Nagar Anurag K.

🎄The holiday season is here, and the last thing you want is your dashboard telling a false story.  Your metrics should shine with real performance, not fraudulent activity✨ Don’t let hidden fraud drain the impact of your holiday campaigns. Uncover what’s really driving your results. Download detailed infographic - https://shorturl.at/o36xU #HolidayMarketing #AdFraud #PerformanceMarketing #AffiliateFraud #MarketingAnalytics #CampaignOptimization #CleanTraffic #AffiliateMarketing Labhit Agarwal Durgesh Rathore Samar Pratap Singh Khushi Nigam

Detecting fake devices used to be simple. You’d spot obvious red flags - strange activity at odd hours, sudden spikes from unfamiliar locations, and know something wasn’t right. ⏰📊 That’s no longer the case. Today, fraudsters are far more careful. They disguise fake devices to look and behave like real ones, making them blend quietly into campaign data. This tactic, known as device spoofing, doesn’t raise alarms the way traditional bot traffic did, which is exactly why it works. ⚠️📱 In this article, we break down how device spoofing hides in plain sight, why it’s difficult to catch, and what marketers should understand before trusting their device data at face value. 👉 Read the full article to see what’s really happening behind the scenes. #DeviceSpoofing #AdFraud #DigitalMarketing #TrafficQuality #UserAgentManipulation #MarketingAnalytics #AdFraudDetection #CampaignInsights Shiraz Noor Kirti Palwar

Breaking the Myths: The Truth About Digital ROI   To throw light on this topic, we partnered with the Indiantelevision.com to host an exclusive roundtable in Mumbai —this time diving deep into performance marketing, busting myths, and what real outcomes should look like today.    Industry leaders came under one roof for an open discussion on moving beyond surface-level metrics to performance that actually delivers business impact.   The conversation revealed - performance is no longer about chasing numbers, but about accountability, quality, and intelligence-led decisions.   A big thank you to all the experts who joined us. Together, we’re shaping a more transparent, outcome-driven approach to performance marketing—built on trust, data, and smarter measurement. Jyoti Kalra Sanjeev Sharma Ravi Kiran Prachi Tyagi #adfraud #performancemarketing #webfraud #webadfraud #digitaladvertising #mfilterit

🎙 Filters OFF – MENA Edition | Episode 7 – Puja Pannum, Managing Director, Futuretech   🚀 Media Performance, Trust & the Reality Behind “Everything Looks Fine”   “Just because campaigns are live doesn’t mean they’re working the way you think.”   In this episode byte, Puja Pannum brings a sharp, leadership-level perspective on one of the most overlooked problems in modern marketing — mistaking activity for effectiveness.   As media investments scale across markets, platforms, and formats, Puja breaks down why brands must move beyond surface-level metrics and start questioning the **quality, integrity, and true business impact** of their media spends.   💡 Why performance dashboards don’t always reflect real outcomes ⚙️ How inefficiencies and blind spots quietly erode ROI 📊 The importance of transparency, accountability, and clean measurement 🔥 Why leaders must challenge “all green” reports before scaling further   🎥 Watch this byte to understand why sustainable growth doesn’t come from running more ads — it comes from knowing what’s actually working and what’s not.   👩💼 Host: Debsena Chakraborty 🎬 Creation & Direction: Bharath Kumar 🅱️ 🎞 Edit: Prajwal Jain Full episode dropping soon.   #FiltersOFF #MENA #PujaPannum #Futuretech #Leadership #MarketingTransparency #AdTech #MediaStrategy #PerformanceMarketing #BrandTrust #GrowthLeadership #FiltersOFFMENA

Every day, thousands of shoppers search for brands directly on Google, and more than half of them discover them at that very moment. This makes your brand keywords the heart of your PPC strategy, driving the most ready-to-convert users straight to you.🚀 But have you ever wondered why branded CPCs keep rising, even when demand is stable? 🤔 The answer often lies in brand bidding violations. When unauthorised partners or affiliates bid on your brand terms, they intercept high-intent traffic, inflate costs, and quietly distort attribution—without triggering obvious red flags in your dashboards. ⚠️ But how does this actually work, and what marketers should monitor to regain control of branded search campaigns? 👉 Read the full article to see what your PPC campaign reports may be missing. #PPCMarketing #BrandBidding #SearchMarketing #PaidSearch #DigitalAdvertising #MarketingAnalytics #PerformanceMarketing #AdTransparency #AffiliateMarketing #AffiliateFraud Aastha Johri Durgesh Rathore Nikhil Nagar

🚨 “Scam Alert Mode: Always ON." Ad fraud doesn’t knock. It sneaks in. Quietly. But our COPS squad? They don’t wait — they strike. ⚡ From fake installs to ghost clicks, they decode the digital jungle one scam at a time. Quick decisions. Sharp instincts. Zero second chances for fraudsters. This is #BehindTheFilters  Unfiltered. Unshaken. Underrated.   🎥 Full episode dropping soon. Stay tuned. #BehindTheFilters #mFilterItCulture #CoreTech #DebuggingDiaries #OfficeStories

Yesterday, at our first-ever media briefing, we unveiled the Ad Fraud Report 2025 — a milestone that reflects years of learning, evolution, and commitment to building a safer digital ecosystem.   In a room full of industry-leading journalists, we opened a conversation that the ecosystem urgently needs: ad fraud is no longer a linear problem — it is a non-linear, shape-shifting challenge that moves across the entire funnel.   1. What looks clean at the impression level can distort conversions. 2. What looks like strong engagement can be driven by invalid sessions. 3. What appears brand-safe may actually be misclassified or contextually unsafe.   This report is not just an analysis — it’s a call to rethink how we measure trust, authenticity, and quality in digital advertising. It helps marketers:   • Move beyond superficial metrics and understand real exposure quality • Detect where budgets silently leak across the funnel • Recognise how AI has rewired fraud sophistication • Strengthen both branding and performance outcomes with full-funnel validation • Build a more transparent and accountable digital ecosystem   Today’s briefing marks an important step in reshaping the industry narrative. Ad fraud isn’t a top- or bottom-funnel issue — it is a full-funnel challenge, and solving it requires a non-linear perspective. Download the Ad Fraud Report and explore the insights that shaped today’s discussion - https://lnkd.in/gfXPcC6c Amit Relan Dhiraj Gupta #AdFraudReport #mFilterIt #DigitalTrust #AdFraud #InvalidTraffic #FullFunnelValidation #BrandSafety #DigitalEcosystem #AdFraudPrevention #DigitalTransparency

Where Verifications Meet Vigilance. Fraud thinks it’s smart. But our COPS squad? They’re smarter, faster, and way more stubborn. Ad farms, spoofers, bots — bring it on. They chase the patterns, crack the signals, and shut down the noise. Together, they’re the digital bodyguards brands didn’t know they needed. This is #BehindTheFilters. Real stories. Real hustle. Real impact. 🎬 Full episode drops soon. #BehindTheFilters #mFilterItCulture #CoreTech #DebuggingDiaries #OfficeStories

We are at Abu Dhabi Finance Week 2025!✨   Are you coming? Our expert Debsena Chakraborty, VP Strategy & Growth, MENA, is ready to dive into insightful conversations and share actionable insights on merchant monitoring, preventing transaction laundering, and how financial institutions can stay ahead of emerging digital risks. Let’s connect and explore how intelligence-led monitoring can strengthen your compliance framework. 📍 Al Maryah Island, Abu Dhabi  📅 8–11 Dec 2025  ➡️ Reserve a 1:1 discussion slot here - https://lnkd.in/gKhqmyUK #ADFW2025 #AbuDhabiFinanceWeek #MerchantMonitoring #TransactionLaundering #MENA #DigitalRiskProtection #ComplianceTech #FinancialSecurity #mFilterIt