Microsoft Clarity

As we close out our Clarity Turns 5 series, we’re looking ahead at how the web is changing and what the rise of AI assistants means for publishers, marketers, and analytics teams. 💫 AI-driven traffic still represents 𝐥𝐞𝐬𝐬 𝐭𝐡𝐚𝐧 𝟏% 𝐨𝐟 𝐭𝐨𝐭𝐚𝐥 𝐯𝐢𝐬𝐢𝐭𝐬 today, but it is growing fast and behaving very differently. Early Clarity data shows AI-referred visitors convert at significantly higher rates, arrive with clearer intent, and often enter journeys mid-funnel. The agentic web is already reshaping how content is discovered, consumed, and acted on. Analytics needs to evolve just as quickly. Our Director of Product, Ravi shares how we’re thinking about the next five years of Clarity and how analytics can help teams understand both human and AI-driven journeys in this new era. 💡 Check out his perspective here → https://lnkd.in/gjt__Vn3

As part of our five-year Clarity celebration, we are sharing an inside look at how the team is experimenting with AI to reimagine the future of analytics. 🪄These explorations span agentic browsers, AI-assisted interfaces, and new ways to bring Clarity into everyday workflows. The goal is to understand how analytics may evolve as AI-native tools reshape how we interact with data.  Wondering how we’re experimenting with emerging AI technologies to reimagine an AI-native future of analytics? 🔮 🔗Explore five ways Clarity is experimenting with AI here: https://lnkd.in/gajQmatJ

Five years ago, Microsoft Clarity started with simple visual analytics. Today, it helps millions of websites and apps understand user behavior in smarter ways. 📊 To continue our five-year celebration, we are taking a closer look at how our core features have evolved. Over the years, Clarity has grown from basic session recordings and heatmaps into a platform that surfaces insights instantly, adapts to more workflows, and supports both web and mobile experiences. This evolution includes major updates in visual analytics, the expansion into mobile app insights, new AI driven workflows for faster analysis, a more flexible and dynamic dashboard, and a wider ecosystem of integrations that connect Clarity to the tools teams use every day. Swipe to see firsthand how Clarity has evolved over the past five years⤵️

🎉 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐅𝐢𝐯𝐞 𝐘𝐞𝐚𝐫𝐬 𝐨𝐟 𝐌𝐢𝐜𝐫𝐨𝐬𝐨𝐟𝐭 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 🎉 What began as a simple visual analytics tool for Bing has grown into a global behavioral analytics platform used by millions. As Clarity turns five, we are celebrating the journey, the people behind it, and the future ahead. A future where AI and agentic analytics reshape how teams understand and optimize user behavior. 𝐎𝐯𝐞𝐫 𝐭𝐡𝐞 𝐲𝐞𝐚𝐫𝐬, 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 𝐡𝐚𝐬 𝐞𝐯𝐨𝐥𝐯𝐞𝐝 𝐰𝐢𝐭𝐡: ➡️ Richer visual analytics including Highlights, attention maps, and AI powered summaries  ➡️ Unified insights across web and mobile with Clarity for Apps  ➡️ AI driven workflows that surface insights instantly  ➡️ A redesigned, flexible dashboard that adapts to your needs  ➡️ An expanding network of integrations that bring even more value to your workflow To mark this milestone, our team sat down to reflect on the ideas, moments, and collaboration that brought Clarity to life and to share where we are headed next. The conversation looks back at five years of innovation and forward to an AI-driven, agentic web. 💙 Thank you to the entire Clarity community for being part of this journey. We cannot wait to share what is coming next. 🚀 Read our anniversary blog and celebrate with us → https://lnkd.in/gfaUfjhi #MicrosoftClarity #UserInsights #SessionRecordings #Heatmaps #CRO #FiveYearsofClarity

Wondering how small UX issues can turn into big conversion gains? 🚀 In our latest case study, autonomous forestry drone and analytics company, Deep Forestry partnered with Onward Agency to understand why users were not converting, even with strong organic traffic. After implementing Clarity, the team reviewed session recordings, analyzed heatmaps, and uncovered hidden friction around key CTAs. ⚡What they found was powerful: - Visitors were bouncing between three competing CTA buttons - The phrase “Book a Demo” created confusion and hesitation - Dead clicks revealed visitors trying to interact with non-actionable elements Using these insights, Onward Agency simplified the conversion path and reframed the offer to “Book a Free Consultation,” making the next step intuitive and clear. 💪The results were significant: ✔️ 𝟒𝟎 𝐧𝐞𝐰 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐭𝐢𝐨𝐧𝐬 within four months ✔️ 𝐃𝐞𝐚𝐝 𝐜𝐥𝐢𝐜𝐤𝐬 𝐝𝐫𝐨𝐩𝐩𝐞𝐝 from 9.5 percent to 0.5 percent ✔️ Session depth and 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 ✔️ Traffic and 𝐮𝐬𝐞𝐫 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐲 𝐠𝐫𝐞𝐰 by more than 𝟖𝟎 𝐩𝐞𝐫𝐜𝐞𝐧𝐭 Clarity is now a core part of Onward’s CRO workflow, and Creative Director Bojan Mitevski calls it “𝐭𝐡𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐥𝐢𝐧𝐤” in their strategy. 🔗Explore the full case study to learn how Onward used Clarity to turn confusion into conversions: https://lnkd.in/grxJWhzS

New Case study: 🚑 How Netpeak Increased Healthcare Conversions by 25% When ON Clinic set out to improve the experience for patients booking appointments online, they partnered with Netpeak to understand exactly how users were navigating the site. With Microsoft Clarity, the team could see real behavior in action and identify the friction points that traditional analytics could not uncover. By reviewing session recordings, heatmaps, and scroll maps, Netpeak discovered key usability issues across the homepage, service pages, and medical center pages. These insights helped the team redesign critical elements, improve navigation, fix mobile accessibility challenges, and make conversion paths clearer for patients. 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐞𝐫𝐞 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥: 🚀 𝟐𝟓 𝐩𝐞𝐫𝐜𝐞𝐧𝐭 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 in homepage conversions 🚀 𝟐𝟔 𝐩𝐞𝐫𝐜𝐞𝐧𝐭 𝐥𝐢𝐟𝐭 on service pages 🚀 𝟕𝟖 𝐩𝐞𝐫𝐜𝐞𝐧𝐭 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞 on clinic pages Every improvement was backed by real user behavior. From understanding where patients clicked and scrolled, to seeing where they hesitated or got stuck, Clarity helped Netpeak pinpoint exactly what needed to change. 🔗Read the full breakdown to see how they did it: https://lnkd.in/g23m-uW3

We all know it's important to speak our customers' language - and Microsoft Clarity seems to be going above and beyond, with a 'Slang' feature you can enable on your heatmaps summaries 😂 As a proud 90s kid I am not the target audience, but here are some that made me giggle: "Mobile fam spammed the menu toggle" "Make that link actually do something cuz dead click energy is not it" "Average fold at 801px is giving mid attention span vibes" This is a creative way to tick some of the things I always advocate for brands: ✅ Stand out ✅ Be memorable Well played, Clarity :) (Best paired with this read for the millennials like me: https://lnkd.in/eWdd-XNf)

Discover how Microsoft Clarity helps agencies and B2B brands unlock free behavioral insights, improve UX, and optimize conversions. Learn how to get started in minutes. https://lnkd.in/gz3miGqs

We love seeing Clarity used in meaningful ways like this. This is such a great example of how understanding real user behavior leads to intentional, inclusive design optimization. 💡 Clarity is built for moments like this. Thanks for using Clarity to listen to your users and iterate with purpose, Phylnn!