SOCi, Inc.

Think your SEO numbers are accurate? Think again. 😬 A recent Google reporting bug may have undercounted keyword impressions. LLMs like ChatGPT are prioritizing fresh content over your hard-earned pages. Michael explains what you need to know to protect your SEO wins, linked below.

The future of multi-location marketing is being reimagined and it’s time to celebrate the leaders and brands making it happen. The SOCi ReImagine Awards honor the visionaries, innovators, and trailblazers shaping what’s next. Stay tuned to see who takes home the wins — winners announced next week! 🏆

What’s one thing you think will change the game in marketing this year? 👇 We’ll find out soon at #SOCiReImagine, October 27-29. Where the brightest minds in the industry are redefining the future, together. Drop your predictions below! 🔮

Still treating reviews like a side quest? Plot twist: They’re the main storyline. Here are 10 reputation metrics that actually drive growth, not just good vibes. 💯 Still ignoring reviews? Brave, but wrong. Start measuring what matters, linked below.

“The next homepage isn’t your website, it’s the chat window.” 💬 AI assistants like ChatGPT are becoming the place where consumers ask, decide, and book without ever leaving the conversation. That means local visibility isn’t just about search rankings anymore. It’s about whether your business data, hours, reviews, services is structured well enough to show up inside AI-driven chats.

🚨 New drop: The Local Lift is here! Hey multi-location marketers, we made something just for you. The Local Lift is your new go-to newsletter for everything local marketing. Get quick hits of: 🔥 Hot takes on local discovery 📊 Data that’ll make you sound brilliant in meetings 💡 Real strategies from brands actually winning out there We’ll keep it bold, useful, and a little bit fun. Straight to your inbox every month. (Before your competitors even know what’s up 😉) Your future self will thank you. Subscribe! 👇

🚀 ChatGPT’s now an app store.  🧠 Google’s rewriting your content.  🤖 AI Overviews? Eating your clicks. Welcome to stay-in-search. If your brand’s not inside the AI, you’re invisible. You can’t play the new game with old tactics. Check out the local memo with Caryn, linked below.

🚨 Hotel block = SOLD OUT. But good news: you can still grab a ticket to ReImagine. Trust us — this is the one everyone will be talking about long after it's over. You coming? 👉 October 27–29 | Chicago | #SOCiReImagine

Let’s be honest...being a CMO has never been harder. The average tenure in B2B SaaS hovers around 18 to 24 months, and in the age of “AI-everything,” I’d argue it’s shrinking even more. The pace of change is relentless and so is the pressure to constantly reinvent. So when Erica Seidel invited me onto The Get Podcast to talk about why my last two CMO roles have each lasted over six+ years, we had a great conversation about what it really takes to last in this job... especially in a high-growth and constantly changing environment. We talked about: - How to build trust and alignment with your CEO and board - Navigating pivots and scale while keeping your team motivated - The importance of evolving yourself as fast as the company around you - And why you have to learn to lead through both chaos and clarity If you’re a marketing leader in B2B SaaS or at a multi-location brand, I think you’ll find some things that resonate. It’s a real conversation about what this role looks like today, and how to stay both relevant and effective along the way. You can listen or catch a preview here: 👉 https://lnkd.in/dC4VkEHK A huge thank you to Erica Seidel for having me on and for such a thoughtful conversation. I don’t have all the answers and I’m certainly not the perfect example of CMO success, but I have learned a few things about how to adapt, stay curious, and keep growing through change.

Growing your local brand presence doesn’t have to mean more budget or headcount…you just need the right technology + the right partner. That’s exactly what we saw when we worked with Janie Page, the CMO of The Human Bean to drive localized marketing at scale through smart automation made possible through SOCi’s Genius Agents --- and the results were impressive. ✅ They scaled reviews, listings, and social across nearly 200 locations while preserving authenticity and brand voice. ✅ They did it by leaning on automation that still enables local and human-tuned oversight. ✅ They proved that “scale”, and “localized human touch” aren’t mutually exclusive. For CMOs of multi-location brands, this is an important proof point: you can operate with consistency and control without overburdening or micromanaging every local store or location. If you want more details on what modern marketing looks like -  Janie will be speaking at our upcoming SOCi Reimagine event taking place in Chicago October 27-29!  If you won’t be joining us in person, I’ll drop the link to the case study in the comments below.