ScreenSpace ✦

Meet Mojo – our newest teammate at ScreenSpace ✦ ⬩Title: Product Marketing Consultant ⬩Specialty: Cutting jargon out of our work (he literally has a banned words list taped to his desk) ⬩Experience: Trained on the best positioning frameworks, persona guides, and campaign strategies out there Mojo showed up hungry. On day one, he ate our messaging docs for breakfast. By week two, he was already flagging every line of fluff we’d been guilty of. Now, he’s making sure our emails, case studies, and messaging say exactly what we mean and who we are. No filler. No fluff. We’re not mad about it. We’re grateful. And excited to have Mojo with us for the long haul. Welcome aboard, Mojo. ⬩⬩⬩ Mojo is so good that we want to share him with our friends. If you’d like Mojo on your team too, comment "MOJO" and like this post. or... head to www•mojopmm•com for his resume and contact his manager, Eric Holland 💀, for inquiries.

I’ve spent 20 years crafting stories for others. Now I want to help you tell yours. ⬩⬩⬩ You know the moment in a movie when the world fades away? Your phone buzzes, someone calls your name – but you don’t notice. In Hollywood, we call that the “moment of immersion.” That’s the moment I’ve chased my whole life. Growing up as an identical twin, storytelling was in our DNA. We filmed movies in the backyard. Performed plays. Built universes out of cardboard & duct tape. (capes were always part of wardrobe) That passion led my brother, Adam, and me to Hollywood, where we spent 20yrs running our own agency. We worked with studios like Disney, FOX, and Netflix. We helped artists, networks, and brands tell unforgettable stories. You’ve probably seen the work – just didn’t know I was behind it. Sitting in the theater, popcorn in hand. Cuddled up with family at 8pm on a Monday night. Driving past that billboard on Hollywood Blvd. And for a while, that was the dream. Until it wasn’t. As wild and creative as Hollywood can be, the audience is captive. They’ve already bought the ticket. I think that’s when it started. I wanted a harder challenge. I wanted to help other people – regular people, marketers, founders, creators – tell stories that actually moved someone to care. It's why I built ScreenSpace ✦ – your platform, your studio, your playground for interactive storytelling. Everything I learned in Hollywood compressed into a new hands-on experience to help you share your story with the world. But for a long time... I hid behind the camera, helping other people tell their story. After all, why would anyone want to hear mine? But then I did this thing: 30 videos in 30 days. (shout out to Josh, Jared, Melissa, and 🔥 Tom for motivating me to share my story for once) And that’s when it all clicked. After a handful of uncomfortable posts (even after 25+ takes) – I decided to stop "performing." I threw away the script and just... talked. And people leaned in. And I realized the thing I’d been helping clients do for years, I could do it for myself, too. And people actually wanted that. So I’m gonna keep showing up. Sharing the wins, the scars, the lessons. Not as a thought leader, but as a guy who worked the midnight oil in Hollywood so you don’t have to. If you’re in marketing or sales, or even a solo creator, and you're tired of shouting into the void – maybe I can help you find your story. Or at least make it feel like something worth telling. That “moment of immersion” isn’t just for movie theaters. It’s what every great marketer, founder, and storyteller is chasing. And it’s closer than you think. Let’s get you there. ⬩⬩⬩ Thanks to Aneesh Lal, The Wishly Group, Brand Curators, Creator Match 🧩, and Kevin "KD" Dorsey for challenging me to take it up a notch. Challenge accepted. #WishlyCreatorScholarship 📸 → My son giving last minute notes before we delivered the Dancing with the Stars season 24 show open

David Yockelson at Gartner just validated everything I believed when I left Hollywood. There I was, scrolling through LinkedIn at 7 AM when David's post stopped me cold. Interactive demos ranked #1 for SaaS buyers. Above everything else. Finally! This is exactly why I left Hollywood to build ScreenSpace ✦. After 20 years creating content that hooks and motivates audiences – I knew something fundamental was shifting in how people engage with content. Audiences weren't just becoming harder to capture. They were demanding experiences that let them see themselves in the story. When I moved into B2B, I watched companies struggle with the same challenge we faced in entertainment: how do you get someone to care about your thing when they're drowning in options and distractions? Although the demo automation space is one of the fastest growing categories –most interactive demo solutions treat this like a UI problem. Build a clickable replica, add some tooltips, done. But that's like thinking a great movie is just about having fancy cameras. Buyers don't want interactive demos simply to click through some features. They want to see themselves succeeding with your product. They want to visualize how it transforms their daily frustrations into wins, fits into their actual workflow, solves their real problems. This Gartner data proves what we've known all along – people don't just want to understand your product, they want to experience their transformation with it. Real interactive demos tell the buyer's story. They weave in relevant case studies at the perfect moment. They let people choose their own path based on their role and situation. They let them visualize every step – regardless of whether it's inside the product or not. They're less like guided tours and more like choose-your-own-adventure journeys where the buyer is the hero. Now every SaaS marketer has the data to prove what great storytellers have always known: experiences that let people see themselves winning will always beat static explanations. ⬩⬩⬩ 🚀 How to bring this story to life: ⬩ Use this data to secure budget Share David's post with leadership – the business case just got a lot stronger ⬩ Design for transformation, not just interaction Focus on the buyer's emotional journey from frustration to success ⬩ Make it truly choose-your-own-adventure Let different personas explore paths based on their unique challenges ⬩ Weave in proof at the right moments Integrate case studies and testimonials where they'll have maximum impact 💜 Adopt an interactive demo solution before it's too late! The data's out – your competitors will be moving fast. DM me to learn more about the space and see how ScreenSpace can help you get ahead of the curve.

We’re always looking for better ways to tell our story at DEXTEGO — and ScreenSpace ✦ has helped us do just that. With their interactive demos, we’re now able to showcase our product in a dynamic, engaging way that static slides just couldn’t capture. It’s storytelling, reimagined — and it’s made a real difference in how we connect with prospects and partners. Huge shoutout to the Screenspace team, Darren Fanton ✦ and Adam Fanton ✦ — you’ve built something seriously valuable. 👏 The moment someone expresses interest in Dextego, they’re already stepping into a coaching experience. Whether it's through our product tours on the website, or the insights we share in initial conversations, we’re not just selling—we’re already coaching. That’s the intersection: our buyers become customers the moment they see their team reflected in the solution. If anyone out there is looking to bring their product story to life with interactive demos, check out the link in the comments below. Enjoy building your narrative in the most fun way! #ProductMarketing #SalesEnablement #InteractiveDemos #Screenspace #DEXTEGO #StartupTools #storytelling