Siena AI reposted this
watched Greg Isenberg break down how to 10x Claude 4.5, and it clicked why most companies still treat AI agents like glorified chatbots. Greg's 10 rules aren't just prompt tips but a blueprint for turning AI from a tool into a teammate. basically stop giving vague commands, start writing job specs. here's what matters for AI agents like Siena AI: 1. the collaborative tone rule - when you brief an AI agent on customer experience matters, "handle tickets faster" gets you garbage. "resolve billing questions for subscription customers within 2 exchanges while maintaining brand voice" gets you outcomes. 2. explicitness beats assumptions - "improve customer satisfaction" is useless. "identify escalation triggers in support conversations and route to human agents when customer mentions cancellation, refund, or legal" is executable. 3. constraints create focus - unlimited AI responses are overwhelming. defining boundaries (response length, tone guardrails, banned phrases, escalation criteria) turns an agent from spammy to surgical. 4. draft, plan, act - the best AI deployments don't launch day one. you blueprint the workflow, test responses, refine logic, then scale. rushing to production creates the AI slop everyone complains about. 5. structured output matters - AI agents need to feed into your systems. if Siena couldn't output clean data for your helpdesk, subscription, or returns platform, it's not an agent - it's a toy. 6. explain the why - when we onboard customers, the brands that win give us their positioning, tone guide, and customer personas. agents trained on "be helpful" sound generic. agents trained on "you're Kitsch - fun, playful, beauty-obsessed" deliver brand-aligned support. 7. brevity vs depth control - some tickets need "order shipped, tracking: XYZ" - others need empathetic paragraphs. AI agents should know when to be brief and when to expand. 8. power phrases trigger reasoning - we build this into Siena's logic: "before responding, identify customer intent" or "if uncertain, ask clarifying question" makes agents think, not just pattern-match. 9. divide and conquer - complex customer issues (returns + exchanges + loyalty points) break into subtasks. agents that try to solve everything in one response fail. agents that triage, route, and sequence actions scale. the companies getting ROI from AI agents are the ones writing architected briefs, defining tone, audience, constraints, process, outcomes. most AI deployments fail because people treat agents like magic. Greg's framework proves what we see every day: you GET out what you ARCHITECHT in. if you're evaluating AI agents and wondering why demos feel impressive but production feels messy, this is why. the technology works. the briefs don't. and of course, it's all about the people working in the background.