Similarweb

User behavior, and our understanding of how people use Gen AI tools, is constantly evolving. This directly affects the chances of your content and brand showing up in AI-generated results. Here’s our analysis of AI prompts and how you can adapt your strategy to perform better. You can learn more in our full Gen AI Landscape Report: https://lnkd.in/d6jwBuhY

The latest edition of Insight Out is live, and we’re breaking down a month of unexpected volatility in the digital landscape. 🤖 The Gen AI Feature Wars. 🛍️ Temu’s Comeback. 📦 Amazon’s "Early Bird" Win. Dive into the full analysis in the latest edition of Insight Out. 👇

Consider our November Product Updates an early holiday gift to your workflow, packed with features to help you finish the year strong and prep for a massive 2026. Here’s (some of) what’s inside the box: → Gen AI Intelligence: Stop guessing and start tracking exactly how your brand appears in AI citations and prompts. → Shopper in MCP: Get Amazon sales insights directly inside your favorite LLMs. → Competitor News Alerts: Stay in the know with real-time updates on rival moves. Unwrap the full update here: https://lnkd.in/e_Xm5qTk

Are you leading your team... or just being led by the day-to-day? New Episode of the #ScalingUp podcast is out: “Flights are for Netflix: A CHROs Guide to Success” with Naama Kushnir, CHRO at Similarweb. Every manager is struggling with the same problem: The constant pressure to execute short-term goals often hijacks your time, leaving you zero capacity for strategic leadership. We brought in Namaa, to share the proven playbook she used to scale companies from agile startups to global enterprises. It's a C-level strategy guide for all managers who want to succeed. Here’s what you’ll learn that will immediately boost your managerial impact: → The 40/60 Rule: The non-negotiable time allocation that separates high-impact leaders from busy ones. → The Critical Leadership Blindspots during transformation. → Culture Secret: Why your interpersonal skills are 90% of what makes you a "great manager". If you are serious about rising through the ranks and transforming your team's performance, you need to hear this episode. Listen to the full conversation on: 🎧 Spotify: https://lnkd.in/e6mxPw2M 🎧 Apple: https://lnkd.in/e8MfER5V

Winter events at our global offices continue, this time at our HQ in Tel Aviv. We marked the first night of Hanukkah, a moment to pause and reflect on the meaning of the holiday: resilience, light in darkness, and the power of community. Wishing everyone celebrating a joyful and peaceful Festival of Lights. 🕯️✨

We’re happy to share how Similarweb helped ContactPay drive smarter lead generation with data‑driven insights. ContactPay’s team needed a better way to find and prioritize high‑quality leads that matched their target profiles. Traditional outreach wasn’t cutting it. By tapping into Similarweb Sales Intelligence, they sharpened their pipeline focus and strengthened qualification at scale. The result is faster prospect identification, more targeted outreach, and improved conversions that helped accelerate their revenue goals. Huge thanks to the ContactPay team for sharing their story If you’re thinking about how to boost lead quality and pipeline consistency, this is a story worth a look. https://lnkd.in/dTxAggVy

Cyber 5 2025 was defined by a deliberate path to purchase, where retailer strategies and AI adoption fundamentally changed the rhythm of the season. Retailers like Amazon and Walmart successfully stretched demand by launching promotions up to two weeks early, capturing "early bird" spend while maintaining distinct peaks on Black Friday and Cyber Monday. Key takeaways: ➡️ Early Access Won: Traffic and sales spiked weeks prior, yet momentum still held strong through the main event. ➡️ High Intent, Low Browse: Purchases outpaced product views as AI tools helped shoppers decide before visiting the site. ➡️ Practical Value: Average selling prices dropped as consumers traded down (e.g., standard AirPods vs. Pro) to maximize value. Learn more from the biggest shopping event of the year in our full report: https://lnkd.in/d4DvwRVZ

Some more great photos from our global EOY events. This time, from our Zürich, Prague, and NYC offices, where Similarwebbers celebrated the end of an action-packed 2025 with some well-deserved fun!

Black Friday and Cyber Monday started earlier this year. Our Cyber 5 2025 Recap shows how brands pulled demand forward without losing peak momentum. Shoppers got more selective, price-conscious, and purposeful, while AI-fueled journeys kept conversion rates strong. Standout insights: 📈 Amazon’s early deal launch boosted product views and unit sales by over 20%, without losing steam on Black Friday itself. 🛒 Black Friday won on traffic, but Cyber Monday beat it on conversion, as better-prepared shoppers came to buy, not browse. 💰 The average price of Amazon’s top 100 bestsellers dropped by $5, as shoppers traded down, even within premium categories. Dig into the full report for more: https://lnkd.in/dDP2rj4F