Most AI systems read content automatically, one request at a time, all day long. Data from TollBit’s State of the Bots report shows how big an issue this has become: • AI bot traffic grew from 1:200 to 1:31 human visits in a year • RAG bots hit pages about 10x more than training bots • AI referral traffic keeps falling, even with licensing deals • Scraping is now a paid, outsourced service Reading happens continuously, but payment usually does not. Access happens first, and money is discussed later, if at all. What’s missing is a simple way for AI systems to access content with clear permission and pay as they use it. That’s where licensing standards like RSL and usage-based infrastructure like Supertab fit in. Request early access to our RSL Managed Service in the comments!
Supertab
Technology, Information and Internet
New York, NY 762 followers
The monetization layer for agentic AI and premium content.
About us
Supertab is the third monetization layer for a world where both AI and humans coexist as content consumers. It makes sure everyone - human or machine - buys and pays effortlessly. Today, ads and subscriptions aren’t enough. AI agents are creating, consuming, and interacting at scale - but they don’t pay and don’t monetize. Meanwhile, people are burned out on subscriptions but they want to consume a lot, therefore they want flexible, low-friction ways to access what they need. Supertab bridges both. For AI, it provides a licensing and payment layer that enables agents to request, pay for, and monetize content and services on demand. For humans, it turns any website, AI tool, or feature into a bar tab: start using now, settle up later. This is the monetization backbone for a new digital economy - where value flows automatically, and everything from an AI-generated remix to a premium article can be priced, accessed, and paid for without friction.
- Website
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https://supertab.co
External link for Supertab
- Industry
- Technology, Information and Internet
- Company size
- 11-50 employees
- Headquarters
- New York, NY
- Type
- Privately Held
Locations
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Primary
Get directions
450 Lexington Ave
New York, NY 10017, US
Employees at Supertab
Updates
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AI is already using your content. Whether you get paid for it is up to you. Get RSL-ready and start monetizing AI usage with Supertab: https://supertab.co/rsl
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Many publishers are stuck with a binary choice: subscribe or leave. Maine Trust for Local News and The Portland Press Herald added a third option: hour, day, and week passes. Here's what happened: 2,800 pass purchases since launch 70 conversions to full subscriptions The mechanism: casual readers land on an article, see a pop-up with "Read this article without a subscription," and choose their access window. No CMS changes. No subscription commitment required. Why it matters: Most traffic today is casual. Referrals from search and social are down, and trust takes time to build. A paywall that demands "subscribe or leave" optimizes for super-users. Passes monetize the 98% who aren't ready to commit yet. The Portland Press Herald still opens select articles for public service. Still grows subscriptions. But now they also capture revenue from occasional readers who have the ability to pay, and they create an on-ramp to subscription. If you're a local news publisher looking to monetize casual intent without cannibalizing subs, this model works. DM us to find out how. Read more about Maine Trust for Local News: https://lnkd.in/eKQ8qP2r
Expand readership while supporting sustainable revenue.
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Supertab reposted this
Too many local news paywalls still act like it’s 2014: subscribe or get out. Subscriptions have become a tax on curiosity. But most people won’t commit before they’ve felt value. This Maine Trust experiment shows the better truth: Give people a small yes ($1 / 1 hour, $2.50 / day, $5 / week) and they’ll actually buy. Using Supertab, they’ve already seen 2,800 pass customers and 70 conversions to full subscriptions. The real story isn’t the pass. It’s that subscriptions aren’t a universal format. -> Subscriptions are for the few. Choice is for the many. Super-users alone won’t sustain local news. Build the on-ramp for everyone else. If you’re still “subscribe or bounce,” you’re leaving money on the table. Want a low-friction experiment? DM me.
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Supertab reposted this
While individual donations and philanthropic partners provide us with crucial capital, the majority of the revenue supporting our portfolio comes from subscriptions, advertising and other emerging sources. We believe in smart experimentation to grow that earned revenue. At the Maine Trust for Local News, a new day pass option is giving casual readers flexible payment options while expanding the reach of quality journalism. Early results show strong engagement and conversions for this Supertab-powered platform. Learn more: https://lnkd.in/eZJS79dy
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Supertab reposted this
While individual donations and philanthropic partners provide us with crucial capital, the majority of the revenue supporting our portfolio comes from subscriptions, advertising and other emerging sources. We believe in smart experimentation to grow that earned revenue. At the Maine Trust for Local News, a new day pass option is giving casual readers flexible payment options while expanding the reach of quality journalism. Early results show strong engagement and conversions for this Supertab-powered platform. Learn more: https://lnkd.in/eZJS79dy
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A 400% uptick in conversions. That's what Cyberhuman AI Inc. saw when they added Supertab to DeepakChopra.ai. They also saw a 19% increase in subscriptions. Time passes work. Discover what Supertab can do for you: https://lnkd.in/enrFdwnD
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Supertab reposted this
Last week I had the pleasure of hosting our first AI Monetization Roundtable of 2026 with our friends at Fastly. Many of the guests I'd known for over a decade, which got me to thinking about the challenges Media was facing back in the heady days of 2012-2016 when I was CTO at Vice, and the parallels to today’s challenges with AI. So I teed up the night with a trip down memory lane… • In 2012-2016 ad blockers were a huge problem for Media, and yet we had no united front against them. We had the technology to easily block ad block users - but that only worked if all of Media acted together. But we couldn’t set aside our differences and take collective action. Today, AI needs content for training and grounding, but despite controlling critical supply, Media can't - or won't - act collectively in its own best interest. • A decade ago, a few publishers found themselves in early, well-funded partnerships with the major platforms. Those arrangements felt exceptional and forward thinking, but they were never broadly accessible. Today, AI partnerships are following a similar path, with opportunities concentrated among a small group while most publishers are left out. • Programmatic was supposed to be the tide that raised all Media; and for the most part did the opposite. And people remember that. Of the 100+ publishers I’ve spoken to in the last year, most are terrified that they’ll be forced to sell their content on an open marketplace - triggering a pricing war that undervalues content - and that this time they won’t survive. tl;dr on my not so uplifting intro to the night: back in the day Media was headstrong, and got played; a decade later, Media is in a weaker position and confronting a far greater danger. But critically, while monetizing training data may be a lost cause, there is real value in grounded inference. Authority and freshness matter far more than raw volume. And despite everything, Media still holds the cards that legitimize AI output. Thanks again to Fastly and to everyone - Phil Wiser, Allison McHenry, Gianluca D'Aniello, Harry Hope, Luis Madrigal, Larry Chevres, Nathaniel W., Mike Beyman, Paul Simoneschi, Sim Blaustein, Bharat Krish, George Xanthopoulos, Christophe Vaugeois, Jeremiah Zinn, Nick Rockwell, Chris Buckley, Chip Winslow, and Max Brokman - who contributed honestly to a hard conversation. This one is not going away.
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A small option with big impact - for those not yet ready to subscribe and for casual readers. Find out how short-term, pay-as-you-go access is complementing subscriptions, capturing value from the 99% readers who never convert: https://www.supertab.co/
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Supertab reposted this
Offerwall 🤝 User Choice For publishers looking for a flexible monetization solution, the #GoogleAdManager Offerwall replaces the traditional paywall by prioritizing rewarded ads for content access. Learn the simple setup process—from configuring user choices and setting metering to enabling the powerful, revenue-boosting optimization feature in this tutorial: https://goo.gle/49tyHa4