PGA TOUR

PGA TOUR Chief Executive Officer Brian Rolapp today announced several updates to the TOUR’s senior leadership team, aimed to further strengthen the organization and deliver more value to fans, players and partners. Headlining the changes are two additions to the TOUR: Dhruv Prasad as Chief Commercial Officer; and Paul Hicks as Executive Vice President, Strategic Communications & Public Policy. Further, Andy Weitz is expanding his role as Chief Marketing Officer, and Neera Shetty, Chief Legal Officer & EVP, Social Responsibility, will take on interim oversight of additional administrative functions.    “Since day one, I have been committed to taking the steps necessary to achieve sustainable success for the PGA TOUR,” said Rolapp. “During my first 90 days in the role, we have identified opportunities to further integrate our teams and add new capabilities to accelerate our growth—for the benefit of our fans, players and partners. Dhruv and Paul bring specific experience that will complement our existing team and further strengthen key functions within the organization, and Andy and Neera will help further integrate our operations and elevate the TOUR in their expanded roles.”  https://lnkd.in/e86BEGwh

The best of the best. Fighting for the Charles Schwab Cup. Welcome to the playoffs on PGA TOUR Champions!

The PGA TOUR and Bermuda Tourism Authority today announced a multi-year extension to title sponsor Bermuda’s PGA TOUR event. The agreement will be unveiled ahead of the seventh annual Butterfield Bermuda Championship, which returns to Port Royal Golf Course next month, November 13-16, 2025. “The PGA TOUR is honored to be a continued guest of Bermuda each year for the Butterfield Bermuda Championship, both a critical component to our FedExCup schedule and a key economic driver for the local community,” said Tyler Dennis, PGA TOUR chief competitions officer. “We are eager to build on our relationship with Bermuda alongside the continued support of a fantastic partner in Bermuda Tourism Authority.” https://lnkd.in/eFCAnHiT

This week the PGA TOUR officially launched PGA TOUR CENTRAL – a new player app and website designed to replace the long-standing PGA TOUR LINKS. Built entirely in-house and powered by the same AWS technology that powers the TOUR’s fan-facing platforms, PGA TOUR CENTRAL represents a full modernization of player services, offering a fast, mobile-first platform that brings cutting-edge data and video technology into a single secure ecosystem. With PGA TOUR CENTRAL, players now have immediate access to shot-by-shot videos, radar metrics and Strokes Gained analytics within minutes of finishing their round. Advanced AI clipping generates highlight reels and full-round recaps automatically, each video layered with ShotLink powered by CDW data and Trackman radar insights such as ball speed, clubhead speed and apex height. Members can also track their year-over-year performance, dive into detailed course statistics and review real-time ShotLink data before, during and after their rounds – all without leaving the platform. Representing a new one-stop shop for information, CENTRAL streamlines every element of a player’s professional life, consolidating event commitments, endorsement updates, tournament information and official TOUR messaging into one personalized hub. 📝: https://lnkd.in/ejtdR5vM

Tommy Fleetwood was named the recipient of the 2025 Nicklaus-Jacklin Award presented by Aon after playing a pivotal role in delivering Europe’s first Ryder Cup victory on foreign soil since 2012. Fleetwood won his match in each of the first four team match sessions at Bethpage Black, pairing with Rory McIlroy in Foursomes and Justin Rose in Four-ball, and he ended the week with a 4-1-0 record while Team Europe held on to win by a 15-13 margin. But the Englishman was recognized as much for his on-course performance as his comportment inside the ropes, as he remained a calming presence during a week when things sometimes got heated amid the boisterous New York crowds. “When you play in a team event like this, you don’t necessarily set out to win individual awards, but to focus on playing the right way and make the right decisions when it matters most,” Fleetwood said. “But to be acknowledged like this, winning an award that is named after such legends as Jack Nicklaus and Tony Jacklin and in some way follow in their footsteps, is very cool.” https://lnkd.in/ePbbEQAT

From making golf clubs with tree branches in Uganda to Winston-Salem State, Godfrey Nsubuga is bridging the gap between humble beginnings and big dreams.    The latest chapter in his inspiring journey was the Bridgestone Americas HBCU Invitational.

Not just robots, but ... robot dogs?!    Procore Technologies teamed up with the Boys & Girls Clubs of Napa Valley to introduce and inspire kids (and PGA TOUR pros!) with the possibilities of future construction. 

These are tiny scissors that are used to clip the microscopic portions of grass that might hang over the edge of the golf hole.   While it's just one small action of the hundreds of responsibilities our Superintendents and their teams carry out every day, it is a shining representation of the endless pride, work ethic, and attention to detail it takes to prepare a golf course for the world's best golfers and millions of viewing fans. No stone goes unturned, no blade of grass goes untrimmed - and for that, we are proud to participate in Thank a Golf Superintendent Day. 👏 On behalf of the entire membership, the PGA TOUR adds its voice in recognizing Golf Course Superintendents' essential role as keepers of the green. Thank you!

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