PulsePoint

Trade one-off ads for Sequential Messaging, a series of targeted ads that guide HCPs and patients through awareness, consideration, and conversion. With Sequential Messaging, you can automatically deliver ads in a specific order based on real-time audience behavior, creating a personalized journey that meets your audience with the right message at the right stage. The results: • Stronger engagement with personalized, relevant ads • Higher conversions through real-time, data-driven targeting • Optimized ad spend across campaigns Learn more in our blog here: https://lnkd.in/enzN4kPq #HealthcareMarketing #ProgrammaticStrategy #PharmaMarketing

PulsePoint x Medscape x WebMD have fully released our three-episode webinar series in partnership with solli. Highlighted below is our latest episode featuring CMI Media Group’s Senior VP, Programmatic Department Lead, Molly Farrell, and PulsePoint’s Group VP of Platform, Becky Hallam. There are no better people to discuss how to help healthcare brands align engagement, optimize messaging, and drive better outcomes. Watch the full episode here: https://lnkd.in/dvavmSbD

We asked our 2025 Trader Hall of Fame inductees to share their best piece of advice to newcomers. Here are a few standout responses from Kelsey Bozler (Silverlight Digital), Emma Perugini (CMI Media Group), Kevin Williams (Audacity Health), Ava Travella (Good Apple), Christian C. Palmeri (Butler/Till), and Michael Valdez (Moon Rabbit). Read more about our Trader Hall of Fame inductees here: https://lnkd.in/emFiuCnf #PulsePointTraderHallofFame #ProgrammaticAdvertising

Happy Holidays from WebMD! Wishing you a happy, healthy, and peaceful holiday season.

HCP and DTC marketing strategies don’t have to live in separate worlds. The final episode in our three-part webinar series “Beyond the Script” is now live, which unpacks how new data signals and technologies can help healthcare brands align engagement, optimize messaging, and drive better outcomes. In the webinar, hosted by solli CEO Richard Springham, you’ll gain expert insights from: - Becky Hallam, GVP, Platform, PulsePoint - Molly Farrell, SVP, Programmatic Department Lead, CMI Media Group Watch the webinar now: https://lnkd.in/dvavmSbD #PharmaMarketing #ProgrammaticAdvertising #HealthcareAdvertising

We're Hiring! Join the PulsePoint Team! At PulsePoint, we're always looking for passionate, talented individuals who want to make a difference. If you're ready to take your career to the next level and make an impact, we want to hear from you! If you're excited to join a forward-thinking team shaping the industry’s future, apply today. 🔗 View all open roles here: https://lnkd.in/ed4HWy_q #LifeatPulsePoint #HealthcareMarketing #HiringNow

If an ad isn’t seen, the cost may be more than a lost impression. As digital media grows more complex, brands must ensure messages appear in credible, visible, and compliant environments. Ad quality and ad viewability matter: every impression needs to be safe, accurate, relevant, human, and truly in-view. Our blog explains why ad quality goes beyond brand safety and how PulsePoint’s Viewability Optimization helps marketers deliver ads that are truly seen. Read the full blog: https://lnkd.in/dkUJyJ5P #HealthcareMarketing #HCPMarketing #PharmaMarketing

PulsePoint will be at CES 2026 in Las Vegas this January, and we’re looking forward to connecting with colleagues and partners attending the event. Our team on-site includes: • Nick Lucero, Senior Director, Strategic Accounts • Alexander Wessner, Senior Sales Director, East Coast • Malcolm Halle, Vice President, Strategic Accounts • Walker Linares, Head of Supply Partnerships • Mike Leviste, Senior Director, Head of Technical Client Success & Product Operations Want to meet the team at CES? Send an email to [email protected]

Episode 2 of Beyond the Script is LIVE! Beyond the Script is a three-part webinar series from Medscape, PulsePoint, and WebMD, hosted by solli. It explores how real-world data and digital behaviors can help healthcare brands better engage HCPs and patients. This second webinar, hosted by solli CEO Richard Springham, explores feasible alternatives to relying on delayed clinical data. It features insights from: Ezra Suveyke, CPO of PulsePoint Alison M. Tapia, Digital & Omnichannel Consultant Zack Zaban, SVP Global Media Business Director - Data & Technology Strategy, Publicis Media If you’re ready to move beyond retrospective data and into a world of impactful real-time insights, this episode is a must-watch. View the full episode here: https://lnkd.in/djg_v6Xb

60,000 followers - thank you! 🎉 We feel incredibly lucky to have built a community of passionate healthcare marketing professionals. Here’s to pushing the boundaries of healthcare marketing and driving meaningful change. #LifeatPulsePoint #HealthcareMarketing #BusinessGrowth