Are you bored with marketing strategy lists that offer nothing new? 🥱 Well, this is no ordinary tip-list. ✨ By reading our new article on Black Friday, you will not only get five winning strategies. You’ll also get: • A snapshot of Black Friday trends. • Exclusive RTB House data. • A helpful expert comment. In the run-up to peak promotion season, this could be your best-spent 5 minutes. ⌚ Read the article: https://lnkd.in/dCf9XSrt #BlackFriday #PerformanceMarketing #AI
RTB House
Technology, Information and Internet
Warsaw, Poland 45,804 followers
RTB House is a global company that provides state-of-the-art marketing technologies for top brands and agencies.
About us
RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012, and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients.
- Website
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http://www.rtbhouse.com
External link for RTB House
- Industry
- Technology, Information and Internet
- Company size
- 1,001-5,000 employees
- Headquarters
- Warsaw, Poland
- Type
- Privately Held
- Founded
- 2012
- Specialties
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance, and technology
Locations
Employees at RTB House
Updates
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Another inspiring RTB Day is behind us. This time in Warsaw. We gathered another room full of industry leaders pushing the boundaries of what's possible in digital advertising. RTB Days Warsaw brought together C-level executives and marketing visionaries for a day of conversations about the challenges and opportunities shaping our industry. From marketing mix modeling strategies that actually deliver ROI to the rise of AI agents transforming campaign optimization, this was far from an ordinary conference. Insiders from brands like LPP S.A. (Reserved and Sinsay), Allegro, CANAL+ Polska, Super Pharm Poland Sp. z o.o., and Decathlon Polska opened their playbooks on stage, sharing real success stories and hard-won insights. AppsFlyer, Ceneo.pl, and TATUUM joined the conversation, diving deep into omnichannel attribution, in-app evolution, and the data strategies giving leading brands their competitive edge. But even more value came through in the margins—over coffee, between sessions, when industry leaders and experts had a moment to talk face-to-face. 🎥 Catch a glimpse of the event in Warsaw ⬇️ #RTBHouse #RTBDay #RTBDayWarsaw
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Some brands have always been further down the road with digital than others. Autotrader, for example, sold its first cars online way back in 1997, and is still looking to challenge norms and innovate. When they wanted to generate more interest in newly registered vehicles on the Autotrader app, they turned to RTB House—because of our knowledge of the business and the technology we have under the hood. Read the full case study here: https://lnkd.in/dPSYGevd #RTBHouse #Automotive #Classifieds #CaseStudy
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AI is transforming advertising — but impact comes from smart use, not hype. 🧠 In the latest article for The Drum, we share how generative AI and Deep Learning can drive better performance while keeping privacy at the core. Read the article 📖: https://lnkd.in/dTSMUe9R #RTBHouse #TheDrum #AI #PerformanceAdvertising
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New on Performance Marketing World! Our VP of Global Product Commercialization, Jaysen Gillespie, shares his take on why measuring incrementality is especially challenging in Europe, and how advertisers can get it right. 👉 Read the article here: https://lnkd.in/gDzhz72N #PerformanceMarketing #Incrementality #RTBHouse
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For the first time ever… we’re heading to Portugal Digital Summit 🟩🟥🟥 We’ll be in Lisbon on 22 - 23 October for the country’s benchmark event for the digital economy, where industry leaders will explore how AI innovation is reshaping society, businesses, and public services. 🤝 Come to Booth C67 and meet our team. Let’s discuss how we can make 2026 your most impactful year yet. 🎫 Want to attend? Contact Bernardo Sousa Teixeira, our Sales Director for Portugal, to secure your tickets. #PortugalDigitalSummit #PerformanceMarketing #RTBHouse #AdTech
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If you can ramp up your promo periods you can prime lapsed users for bargains. Discover how. And further investigate how to succeed with our entire toolkit of promo strategies: https://lnkd.in/e7Nikkdt #RTBHouse #PromoPeriods #Retargeting #DeepLearning
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Can you learn what you need to know about making great ad campaigns in just 3 minutes? ⏱️ You bet you can! Check out our 9 essential tips for modern marketers from our expert Edo Povel right now. Easy, fast, and applicable to your campaigns. Did we miss anything? Let us know in the comments. 👇 #RTBHouse #Retargeting #DigitalAdvertising #Insight
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Could your profit margin be bigger for promos? Discover the power of this key strategy. And why not learn our entire toolkit of promo strategies? https://lnkd.in/e7Nikkdt #RTBHouse #PromoPeriods #Retargeting #DeepLearning
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Cut through the noise with IntentGPT's AI-powered contextual understanding. A sharper focus delivers 44% better engagement. Transform your campaigns today. Learn more: https://lnkd.in/eY82JS7Y #RTBHouse #intentgpt #deeplearning