Cancel an A/B test

Last updated: 2 months ago

You can cancel your A/B test in Campaign Manager after it’s been launched. Once canceled, your A/B test can't be restarted.

A/B Testing supports both Classic and Accelerate ad sets, which means you can test a Classic ad set against an AI-powered Accelerate ad set to determine the impact of each ad set.

Important to know

• Due to new European law, A/B Testing will temporarily restrict targeting members in the European Economic Area (EEA) or Switzerland. Please note that for any test targeting these regions between October 8, 2023, and February 5, 2024, we retroactively re-processed the test results and filtered out actions from members in the EEA and Switzerland who have chosen not to connect their Marketing Solutions services to their core LinkedIn experience. Learn more.
• A/B Testing for Accelerate is currently available for ad sets that meet our A/B test requirements.

Prerequisite:

  • Create and launch an A/B test in Campaign Manager.

To cancel an A/B test:

  1. Go to your ad account in Campaign Manager.

  2. Click Test on the left side of the Campaign Manager page. 

  3. On the Test page, select your A/B test from the list or search for your test using the Search tests field.

  4. Click the Sort by icon and Filters icon to sort and filter your test results.

  5. Click the Actions icon on the right side of the test and select Cancel from the dropdown. 

  6. On the Cancel A/B test dialog, click Cancel A/B test. 

Results:

  • The Test page opens, and the A/B test status is Completed – User canceled.

Related tasks

Learn more

Learn how to create different types of A/B tests