Matched Audiences allow you to create custom audiences that can be used in your ad set targeting. You can create and save an audience from your Audiences page in Campaign Manager.
To create and save new Matched Audiences from your Audiences page:
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Go to your ad account in Campaign Manager.
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Click Plan on the left menu and select Audiences.
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Click the Create audience
button, then select Matched Audience. -
Choose the type of Matched Audience you’d like to create, then click Next.
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Follow the on-screen instructions to complete your audience set up. Click the Matched tab below Audiences to find your Matched Audience.
Important to know
The size of Matched Audiences may be limited within the European Economic Area (EEA) and Switzerland. LinkedIn will only match members who opt-in to this feature in the consent interstitial or their ad settings. Learn more about best practices for audience targeting.
Learn more