You can create a LinkedIn Page for free to represent your organization and build its presence on LinkedIn. Pages make it easy for members to learn more about your company or school, including brand, products and services, and job opportunities. A…

As a member on LinkedIn, you can search for and follow an organization's LinkedIn Page or a skills Page. A LinkedIn Page is an organization's brand or online presence on LinkedIn. A skills Page on LinkedIn allows users to follow updates and engage…

As a super admin or a content admin of a LinkedIn Page, you can follow another organization’s Page. By increasing the number of Pages that your organization follows on LinkedIn, you will help establish your brand image on LinkedIn and increase your…

You can use lead gen forms to collect quality leads from members who visit your LinkedIn Page or Showcase Page. Members can open and submit a pre-filled form with their information. Lead gen forms for Pages are separate from lead gen form ads in…

To launch a Sponsored Content ad set, you must have a LinkedIn Page and/or Showcase Page attached to your ad account in Campaign Manager. Sponsored Content ads are shown beyond the feed of a Page’s followers to members of a selected target audience…

When you create a Sponsored Content ad set in Campaign Manager, you can use the Browse existing content option to select ads for the ad set. Depending on the ad format selected, you can browse previously created Direct Sponsored Content, company…

As a LinkedIn Page admin, your admin view is a centralized place to view, edit, engage with, and analyze all aspects of your Page, depending on your admin role.  Related tasks Access LinkedIn Pages admin viewEdit your LinkedIn Page or Showcase…

As a super or content admin of a LinkedIn Page, you can post text, images, videos, and documents to engage with your Page’s followers. Posts will be displayed on your Page and on your followers’ LinkedIn feeds. After you publish a post on your…

The Alumni tab on a LinkedIn school Page provides high-level insights about the alumni of a school, as well as access to more detailed professional profiles they've shared. It’s located in the left-side navigation. In the Alumni tab you can: Related…

Discover how to explore and engage with LinkedIn Pages to learn about organizations, their employees, and professional opportunities.  LinkedIn Pages are organizational profiles on LinkedIn that serve as a platform to represent and build an…

LinkedIn Pages are a platform for organizations to post industry updates, job opportunities, information about life at their organization, and much more. Pages can be used by admins and followers when signed in to LinkedIn.com on desktop and mobile…

To make your LinkedIn Page more discoverable and engaging, we recommend that you provide complete information about your Page. Completing key sections of your Page can help improve your organization’s presence on LinkedIn. For example, Pages with…

When LinkedIn members add work experience to their profile, they can include the organization where they work. If they select a company, university, or high school from the list of organizations, they automatically appear on that organization's…

LinkedIn Pages are accessed through individual member profiles. There are no separate login credentials or passwords for Pages. Admin roles are assigned directly to personal LinkedIn profiles. To manage a Page, your profile must have admin access…

LinkedIn Pages offer Page admin and paid media admin roles to allow for tiered levels of management for all activities related to your Page. Paid media admins can primarily take specific actions on behalf of the Page through Campaign Manager or…

LinkedIn Page admins can access the Pages they manage through an admin view respective to their assigned admin role. Admins don’t need a separate LinkedIn account login to access a Page. You’ll be routed to your super admin view, content admin…

As a LinkedIn Page admin, you can gain a better understanding of your Page’s performance through your Page analytics. To access your Page analytics: Related tasks Learn more Go to your Page admin view. Click Analytics in the left menu. Click Content…

In your LinkedIn Page super or content admin view dashboard, you’ll see Today’s actions with suggested actions to take on your Page. Actions are automatically generated based on your specific Page, and completing the suggestions can help you improve…

You can access your LinkedIn Page admin view on your mobile device. To access your Page admin view: Related tasks Use your admin view on LinkedIn Pages Learn more LinkedIn Page admin roles LinkedIn Page My Pages module Tap your profile picture…

The LinkedIn Customer Learning Centers and Marketing Labs are sites that offer free online courses about LinkedIn Talent, Sales, and Advertising solutions to help you discover customer learning content.   To access these sites, you must…

A LinkedIn Page helps members learn about an organization’s brand, job opportunities, and alumni. It also gives Page admins a way to share information about their organization’s activities, job opportunities, and culture. Members Admins A Page…

To advertise a Showcase Page, create an account for your Showcase Page campaigns. Learn how to create a Showcase Page if you don't already have one. To create an account: For more information on managing users on your ad account, please review roles…

LinkedIn Pages allow you to explore companies, universities, and high schools you're interested in by offering culture insights, the latest organization updates and industry news, and information about new job opportunities. If you’d like to manage…

A newsletter is a set of regularly published articles on LinkedIn, typically about a specific topic. As a super or content admin of a LinkedIn Page, you can write an article as the Page or as yourself. You can also edit the article after it’s been…

As a LinkedIn Page admin, you can use LinkedIn to celebrate a teammate at your organization by welcoming them to your team. The recognition displays as a post on your Page that all followers and visitors can see, adding a personalized aspect to your…

Sponsored Content ads allow companies to use promoted posts to extend the reach of their content beyond their current Page followers. In contrast, targeted company posts are free and allow companies to tailor their company posts to specific…

As a LinkedIn Page admin, you can view and engage with members’ interactions with your Page through the Activity tab. Related tasks Learn more To view and engage with your Page activity: You can view your most commented on, shared, and reacted to…

Before May 2024, the Ads filter on a LinkedIn Page displayed recently active or active Sponsored Content posted by the organization that had been shown to at least one member in the past six months. The Ads filter was located in the Posts tab when a…

When you view a Page on LinkedIn, you can see the number of your LinkedIn connections who follow the Page. When you click or tap [Name] and [Number] other connections follow this page, a Connections following [Page] pop-up window displays a list of…

The Direct Sponsored Content tab allows you to see how many impressions, clicks, and social interactions your Direct Sponsored Content is getting. This tab is available on your LinkedIn Page or Showcase Page. All advertising-related metrics are…

LinkedIn allows Page owners, including Page admins and their authorized third-party developers, to export data related to their organizations’ LinkedIn Pages using the Pages Data Portability API. This includes data that the organizations provide or…

LinkedIn allows Page owners, including Page admins and their authorized third-party developers, to export data related to their organizations’ LinkedIn Pages using the Pages Data Portability API. You can use the Page owners exporting your data…

The goal of LinkedIn’s search algorithm is to provide members with the most active and relevant organizations in their search results based on their search query. Our search algorithm considers a LinkedIn Page’s name as well as several additional…

A LinkedIn Page can be part of LinkedIn’s Top Companies or Top Startups lists. Pages that are part of one or more top-ranked list have a badge that highlights this achievement. The badge helps members make informed decisions when engaging with or…

You can unfollow an organization or a skill Page from its LinkedIn Page or through search. You'll no longer receive all posts shared by the Page in your homepage feed. Related tasks Find an organization’s Page on LinkedIn Follow a Page as your…

A LinkedIn Page for a university or high school is the destination for an organization to market itself and build a community. It's a place to showcase what makes the institution special - academically, socially, and culturally. Admins of a Page can…

You can create job alerts for new jobs posted by a company through their LinkedIn Page. Once you’ve created job alerts, you’ll be notified of new jobs that match your skills through the Notifications tab. You can view and manage all your job alerts…

As a LinkedIn Page admin, you can use the My pages module on your LinkedIn homepage to go directly to Pages you manage. Your My pages module allows you to see notification counts and access your Pages: Related tasks Access LinkedIn Pages admin view…