Permissions to create or sponsor ads

Last updated: 3 weeks ago

To create new ads or to sponsor organic posts from your LinkedIn Page, you need an ad account in Campaign Manager that you associate with the corresponding Page. Then you’ll need the correct permissions on your ad account and the Page. 

Required ad account permissions 

The level of access you need on the ad account depends on how much you need to create: 

  • If you need to create an ad set or ads, you must be assigned one of the following roles:
    • campaign manager
    • account manager
    • billing admin  
  • If you only need to create or edit ads in existing ad sets, you can be assigned one of the roles listed above, in addition to creative manager.

Most LinkedIn Page roles can create or sponsor ads, but different roles have different levels of access.

To create new ads or sponsor Page content, you need one of the following roles:

  • Super admin
  • Content admin
  • Sponsored Content poster

To edit organic Page posts:

  • Super admins and Content admins can edit organic posts before they’re sponsored.
  • Sponsored Content posters cannot edit Page posts, but they can sponsor them as long as the post body stays the same.

Learn more about video ad permissions.

Manage permissions with Business Manager

How someone is added to an ad account varies depending on if you have Business Manager: 

  • If your ad account has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.
  • If your ad account hasn’t been claimed by a Business Manager, an account manager from the ad account can provide the appropriate permissions in Campaign Manager.

Learn more about permissions for ad accounts in Business Manager.

Manage permissions with LinkedIn Pages 

Page permissions can be granted in either Campaign Manager or Business Manager:  

  • If your Page has been claimed by a Business Manager, a Business Manager admin will need to provide you with the appropriate permissions.
  • If your Page hasn’t been claimed by a Business Manager, a Page super admin can provide the appropriate permissions from the Page’s settings.

Here's a tip

Changes to a sponsored organic post include adding a call-to-action, headline, or URL.

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