Customize the public URL of your Life tab or What We Do tab best practices

Last updated: 2 years ago

As LinkedIn Page admin, customizing the public-facing URL of your Life or What We Do tab will make it easier for members and followers to find. It also makes it easier to share the Life or What We Do tab's direct link.

Keep the following in mind when editing your Life tab's URL.

  • The URL must contain at least one character, but no more than 50 characters.

  • You may use the English alphabet and numbers as well as Chinese, Japanese, and Korean Unicode.
  • A URL may contain a hyphen but not an accent.
  • Published and Draft Life or What We Do Pages have unique URLs assigned to them that aren't available for use by other Life Pages.
  • Changing your Life or What We Do Page's name doesn’t automatically change the URL.
  • URL changes are subject to availability.
  • An old URL will redirect to your default Life or What We Do Page.
  • It may take a few weeks for search engines to direct traffic to the new Life or What We Do Page URL.
  • Once a URL has changed, the old URL will be made immediately available for another to claim.
  • A URL can't be changed more than once in a 30-day period.
  • A URL and name must align. A proposed URL change can't be misleading or ambiguous. For example, changing "/the-dream-company" to "/tdc".

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