The goal of LinkedIn’s search algorithm is to provide members with the most active and relevant organizations in their search results based on their search query. Our search algorithm considers a LinkedIn Page’s name as well as several additional factors.
Many search relevancy factors are based on the individual member entering the search query as well as data that's constantly changing. Search results will vary by member and naturally change over time.
Naming convention
When naming your organization, we suggest using unique words when possible. Using generic words like "professional," "technology," "financial," and others, will return numerous and possibly minimally related results which can make it more difficult to find your organization. In addition, keep your Page name concise as it might increase the relevancy score over another organization with a longer and more generic name.
Additional factors
The following factors will increase the ranking of your organization in search results.
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Number of Page followers
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Number of members who are connected to the Page and the searching member
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Volume of discussions and comments
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Quality of posts, comments, and reactions
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Maximum ratio of matching search terms to words in an organization’s name
- For example: If a member runs a search for organizations with "Football" in their Page name, an organization named "General Electric Football Stars" will be a 25% text match with one matching keyword.
Here's a tip
If you recently created your Page, it might not show up in search results right away. To help increase your Page’s ranking, try following your Page and clearing your browser’s cookies.
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