Create a new targeted audience page for your LinkedIn Life or What We Do tab

Last updated: 2 years ago

If you've enhanced your LinkedIn Page with Career Pages, you can leverage the Life or What We Do tab to provide a preview of life at your organization through photos, testimonials, employee-written content, and more. You can create multiple targeted audience pages to show different content to audiences you choose.

To create a new targeted audience page:

  1. Go to your Page super admin view.

  2. Click Life or What we do in the left menu.

    Tip: To duplicate an existing targeted audience page, click the Menu icon on the page you want to replicate and select Duplicate from the dropdown menu.

  3. Click Create new page in the upper-right corner of the screen.

  4. Complete the fields in the Target audience settings window and click Save and create page.

  5. Below Unpublished, click the page name to edit the page.
  6. Once you're finished editing the page, click one of the following options in the upper-right corner of the screen:

    • Preview – View a member preview of the page. Click Back to edit mode from the preview page to go back and either save or publish your edits.
    • Save – Creates a draft of the page but won't publish the edits. Your previously published version of the page will remain the same.
    • Publish – Makes your edits public and replaces the previously published version of the page.

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