Customize the URL of your LinkedIn Life or What We Do targeted audience page

Last updated: 2 years ago

If you've enhanced your LinkedIn Page with Career Pages, you can leverage the Life or What We Do Page to provide a preview of life at your organization through photos, testimonials, employee-written content, and more. You can change the URL of targeted audience pages for your Life or What We Do tab.

Important to know

Before you edit your URL, review our best practices for customizing the public URL of your targeted audience page.

To customize your Life or What We Do URL:

  1. Go to your Page super admin view.

  2. Click Life or What we do in the left menu.

  3. Click the title of the desired targeted audience page.

  4. Hover over [Page name] (Edit mode) in the upper-left corner of the screen.

  5. To the right of Public URL, click Edit URL.

    Note: LinkedIn public URLs are subject to availability, so your URL must be unique. If there’s an existing Life or What We Do Page with the same URL, you won't be able to apply the change.

  6. Enter the new URL text.

  7. Click Save changes.

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