Jigyasa Grover

Jigyasa Grover · 2026-01-21T02:19:35.540Z

Sam Altman called ads “uniquely unsettling” in 2024. Today, OpenAI is putting them in ChatGPT. The irony is almost too perfect - but here’s why this is the most bullish signal for AI in 2026 💥 Having worked in social media & e-commerce monetization at Twitter, Meta, and Faire, I’ve seen how subtle shifts in user engagement can unlock massive economic potential. OpenAI has 800M+ weekly users, most of whom will never pay for Plus. Running frontier LLMs costs billions annually. They needed a way to monetize the masses without killing accessibility. Will this be proof that AI economics can work at scale? • Ads appear below responses, clearly labeled • No conversation data sold, no third-party tracking • No targeting on sensitive topics (health, politics) • Contextual, privacy-first ad tech built from scratch for conversational AI The shifts that will change everything 💸 • Google just backtracked on Gemini ads. Is it better to watch OpenAI test what they’re too scared to launch? • Conversational ads will print money! Longer sessions than search + Deeper context than social + Higher intent than display. • Anthropic’s “no ads ever” stance? Now might be their biggest risk. Can Claude scale without ads? Or does it become a luxury product for enterprises only? • Free AI era might be over! Within 18 months, every major assistant will have an ad tier. Product & Marketing folks, your next board meeting will def include: "What's our ad strategy now?" Conversational sponsorships and privacy-first contextual targeting are now the new competitive moat. Will users revolt & flee ChatGPT, or will they accept ads as the price of free frontier AI? #GenAI #ChatGPT #ChatGPTAds #Marketing #AIMonetization #TechTrends

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