What does it take to monetize the FIFA Club World Cup with a seamless ad experience? Global scale, low latency, and proven technology. Amy Dechowitz, Technical Program Manager in Digital Ads at Google, sums up the impact: “We proved the ability of our technology to serve an exceptional watch experience at scale globally.” Discover how #GoogleAdManager delivered for DAZN and how it can elevate your #LiveSports and #CTV monetization. Watch the full video: https://goo.gle/3KBJsin
Google for Publishers
Technology, Information and Internet
Unlock ad revenue potential for publishers, content creators, and developers.
About us
Empowering publishers, content creators and developers with the tools to unlock their ad revenue potential. Google for Publishers is a place to connect, learn, and grow with Google's monetization solutions. Get the latest news, tips, and resources for Google AdMob, Google Ad Manager, and Google AdSense.
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https://www.google.com/ads/publisher/
External link for Google for Publishers
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- Technology, Information and Internet
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- 10,001+ employees
Updates
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The key to a successful new year? A strong strategy 🔐 Work with a Google Certified Publishing Partner (GCPP), so you can focus on what you love — creating great content about your business — while they handle the optimization. Our partners can help with everything from growing your ad revenue to strategizing across areas including setup, optimization, and maintenance. Don't wait until January to kick off your 2026 planning → https://goo.gle/4ae7fiE
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Instabridge boosted its average revenue per daily active user (ARPDAU) by using AdMob Mediation 📈 We sat down with their team to discuss how a strategic mix of ad formats from #GoogleAdMob is fueling their growth: ✨14% of their total revenue comes from Rewarded Interstitial Ads ✨10% of their total revenue comes from App Open Ads The secret? AdMob doesn't just offer all the standard industry ad formats; we're constantly inventing new ways for publishers to engage their users and maximize earnings. Is your app fully capitalizing on the latest formats? Find out here → https://goo.gle/4iMqn9H Learn more about Instabridge's success and how AdMob can help your app reach its full revenue potential: https://goo.gle/44jRQJX
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Are you holiday ready? 👀 We're covering 3️⃣ critical areas in our “Get Holiday Ready with Ad Manager” webinar that will directly impact your bottom line: ❄️ Seasonal Holiday Trends: Get insights from how demand shifts in the holiday season to help inform your decision making and ad strategy. ✨ Innovative Ad Formats: Learn about the latest ad formats in #GoogleAdManager and how they can help you maximize revenue during this busy time. 📈 Publisher Provided Signals (PPS): Get an update on PPS and how buyers can now receive Publishers’ first party data in open auction. Register for on-demand access: https://goo.gle/44pbHHI
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‘Tis the season ❄️ to update your #GoogleAdSense anchor ads ↓ Publishers are adopting collapsible anchor ads to maximize their earnings. Here’s why the enhancement works: ⭐ Ads auto-enlarge on mobile, giving advertisers more viewability and boosting your CTR potential. ✅ Users can immediately collapse the ad, ensuring they remain happy with their experience. 📱 The format is mobile-only & includes frequency capping to sustain revenue quality. Learn how to enable this enhancement: https://goo.gle/4rJQpOR
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Your #GoogleAdManager account just got smarter 🙌 The Optimization tips page is now live — giving you tailored revenue opportunities, self-guided strategies, and expert-backed insights, all in one place. Whether you're looking to run experiments, set smarter floors, or explore evergreen best practices, there's something here for every network: https://goo.gle/3LQEY7P
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The holiday rush is here, and Q4 ad revenue is soaring — but so is the workload. This year, give yourself the gift of added help! Partner with a Google Certified Publishing Partner (GCPP) and hand off ad operations, optimization, and troubleshooting to qualified experts with benefits like:. 🎁 Full-service support: get help with setup, implementation, testing, and more — leaving you free to focus on content. 🎁 Ad revenue growth: partners use their expertise to optimize your digital content to attract the most profitable and relevant ads, maximizing your ad revenue potential. Explore the full benefits → https://goo.gle/4pzxi8t
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At Google, we know that monetizing live sporting events comes with high stakes. Advertisers need to reach engaged audiences, and viewers demand personalized ad experiences that don’t disrupt from the action. That's why our #GoogleAdManager team worked alongside DAZN to quickly optimize our live solutions for the FIFA Club World Cup. We focused on low latency and ensuring seamless transitions, resulting in a flawless watch experience. Watch the video here: https://goo.gle/4oSyN1D #DAZN #CTV #LiveSports #Streaming
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Fingersoft, the pioneering Finnish game publisher behind the Hill Climb Racing franchise, sought a way to boost ad revenue and in-app purchases (IAPs) while maintaining user experience. Their solution? Choosing #GoogleAdMob as their ad monetization platform🤝 Their Head of Player Acquisition & Monetization, Otto Simola, notes that AdMob provides the support and tools they need to thrive like: 📞 Weekly calls to ensure their monetization strategy is consistently optimized. 🎯 Precision targeting, which helps them segment audiences and maintain a high-quality ad experience, which is key for long-term retention. 🔗 Watch their full video here: http://goo.gle/4hpPePZ 🔗 Learn how Google AdMob can help level up your monetization strategy: http://goo.gle/47nwlsh
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In live streaming, there are no second chances. Audiences can spike from thousands to millions, pressure-testing every component of your ad stack. Research by Google & Boston Consulting Group (BCG) reveals what publishers need from their ad tech platforms for live-ready delivery: https://goo.gle/4oD1BLc
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