As a consumer, what are the different factors that will make you buy their products or
services?
Jollibee
The most crucial aspect which makes consumers buy products is certainly desirability. A product
will fail if people do not need or want to utilize it. A product must have the capacity to solve a
specific problem for a consumer or provide a genuine benefit to be desirable. Jollibee established
itself as a household name in the Philippines, a brand that caters exclusively to Filipino tastes. It
has also built a reputation for being family-oriented, which is something that many Filipinos
identify with. With Jollibee's trademark of promoting Filipino culture allows me to love to
purchase their products more. Most of the advertisements show large families assembling around
the dinner table, sharing a bucket of spicy and crispy fried chicken, as is typical of Filipino
culture. This makes any Filipino consumer desirable to buy their product.
Additionally, Jollibee is also recognized for their high-quality fast-food spaghetti, which is a
Filipino take on the popular spaghetti and meatballs. However, due to the banana ketchup,
Jollibee spaghetti tastes sweeter than regular spaghetti. Tomato ketchup, which was brought to
the Philippines by traveling Americans, inspired banana ketchup. However, because the area did
not produce enough tomatoes in the past, Filipinos made a sub substitute by combining bananas,
vinegar, and sugar.
Smart
The Smart Communications Company (Smart), a significant wireless telephone service provider
in the Philippines, is a subsidiary of the Philippines' largest and most diverse telecommunications
firm, the Philippine Long Distance and Telephone Business (PLDT). The company offers phone,
text, and data services, as well as mobile Internet, 3G, and other services, wireless broadband,
and international messaging, roaming, mobile banking, and downloading. Smart is well-known
for its product innovation and marketing in areas such as Smartphones, tablets, postpaid mobile
phones, internet products, and pocket Wi-Fi devices, as well as the Smart Prepaid Load Manager,
a prepaid credit monitoring tool. Subscribers are served via a network of distributors and
resellers.
I'm more interested in the company's services because of their cutting-edge fiber-optics
technology (e.g. 3G, 4G, LTE). Because of technological advancements and continuous
development, as well as the high need for new mobile services like as 3G, 4G, and LTE, smart
communications and other competitors are expanding their offerings by providing cutting-edge
fiber-optics services to meet market demand.
STRENGTH
Workers are well mannered, educated about books.
One stop shop office and school supplies
WEAKNESSES
Irrelevant location
Manage has poor leadership skills.
OPPORTUNITY
Partnership with internal publishing hous
Patronize by the booklovers and student
THREATS
E-books and e-reader eliminates needs for physical books.
Pandayan and Orchids bookstore are their competitors
Competitors offer rewards points and discounts for students and teachers.
Explanation:
SWOT analyses can be used to assess a company or organization as a whole, as well as
specific initiatives within a department. SWOT analyses are most commonly used to
determine how well a company is aligned with its growth trajectories and success
benchmarks at the organizational level, but they can also be used to determine how well
a specific project, such as an online advertising campaign, is performing according to
initial projections.
SWOT analyses are often presented as a grid-like matrix with four distinct quadrants –
one for each particular feature – or whatever name you want to give them. This
presentation offers several advantages, including distinguishing which elements are
internal versus external and presenting a huge quantity of information in an easy-to-
read.
https://studybay.com/blog/the-critical-factor-in-charge-of-jollibee-success/
https://publicrelationcom.wordpress.com/2016/07/27/marketing-strategies-of-smart-and-pldt-inc/
https://smallbusiness.patriotsoftware.com/swot-analysis/
