01.
High-quality Content
Content precedes design. Design in the absence of content is not design, it's decoration.
— Jeffrey Zeldman
02.
Call To Action
We make the most important information on a page (the call-to-action button) stand out.
03.
Microcopy
Tiny words with a huge UX impact. Right microcopy can influence business profits.
04.
Error Handling
Bad error handling paired with useless error messages can fill users with frustration and can lead them to abandon your website
05.
Fast Loading
A typical user will only wait for a few seconds for your page to load. If nothing happens during this time, they will consider the site to be too slow.
06.
Mobile Friendly
Mobile phones and tablets are driving an increasing amount of web traffic, and the numbers are only going to grow.
07.
Measure Success
There are two groups of metrics — marketing metrics and UX metrics. Both groups of metrics are essential to a site’s success.