A thorough run-down of the whys and wherefores of being part of the indie web, from Chris.
Now, more than ever, it’s critical to own your data. Really own it. Like, on your hard drive and hosted on your website.
Is taking control of your content less convenient? Yeah–of course. That’s how we got in this mess to begin with. It can be a downright pain in the ass. But it’s your pain in the ass. And that’s the point.
Unfortunately, this is what all of the internet is right now: social media, owned by large corporations that make changes to them to limit or suppress your speech, in order to make themselves more attractive to advertisers or just pursue their owners’ ends. Even the best Twitter alternatives, like Bluesky, aren’t immune to any of this—the more you centralize onto one single website, the more power that website has over you and what you post there. More than just moving to another website, we need more websites.
I am going to continue to write this newsletter. I am going to spend hours and hours pouring over old books and mailing lists and archived sites. And lifeless AI machines will come along and slurp up that information for their own profit. And I will underperform on algorithms. My posts will be too long, or too dense, or not long enough.
And I don’t care. I’m contributing to the free web.
Things can be different:
The core value of the IndieWeb, individual empowerment, helped me realise a fundamental change in perspective: that the web was beautiful and at times difficult, but that we, the people, were in control.
I really, really like Paul’s idea of splitting up the indie web principles into one opinionated nerdy list of dev principles, and a separate shorter list of core principles for everyone:
- Own your identity An independent web presence starts with an online identity you own and control. The most reliable way to do this today is by having your own domain name.
- Own your content You should retain control of the things you make, and not be subject to third-parties preventing access to it, deleting it or disappearing entirely. The best way to do this is by publishing content on your own website.
- Have fun! When the web took off in the 90’s people began designing personal sites with garish backgrounds and animated GIFs. It may have been ugly but it was fun. Let’s keep the web weird and interesting.