4 design principles I use every day to avoid bad UX and create products that work for everyone – Adam Silver – designer, London, UK

I’ve come to believe that accessibility is not something you do for a small group of people. Accessibility is about promoting inclusion. When the product you use daily is accessible, it means that we all get to work with a greater number and a greater variety of colleagues. Accessibility benefits everyone.

• Provide comparable experience
• Consider situation
• Be consistent
• Give control
• Offer choice
• Prioritise content
• Add value