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Updates

AI innovation report — When search becomes strategy Downlad the report
The trust equation: Why credibility and transparency matter, and how brands build it Read our latest insights article
Founding partner and CCO gives a talk at DesignThinkers in Toronto
Founder and CEO George Eid gives a conference at the Centre Pompidou in the context of the 56th ceremony of the Club des DA
We hosted a webinar with Pentagram on AI-powered search Watch the recording
We released a docu-series on the story of AREA 17 Watch Principles over Pixels (opens in a new tab)
AI innovation report — From HAL to Her: How culture shapes AI strategies and trust Download the report
Lens on Digital Innovation for Luxury—We organized a webinar on innovations in the luxury industry Watch the webinar
Lens on Museums and AI—We organized a webinar on innovations in the arts and culture space Read about our webinar
Becoming a catalyst for change: AREA 17’s next chapter Read about our relaunch
Hibato writes about using semiotics to bridge the gap between AI and consumers AdWeek (opens in a new tab)
George explores the AI mythos at the Upscale Conference in Malaga, Spain Upscale Conference (opens in a new tab)
We gave portfolio feedback to students at Pratt during the ‘Face to Face’ event
We hosted a panel with SoDa on 'The role of Storytelling in Modern Web Experiences'
Our NY team attends Pentagram's 'Diversity in Design' event
Kemp joins the judge’s 2024’s ADCC Awards in Canada
Our clients OpenAI, ElevenLabs and MultiOn are part of the AI40 2024
We hosted a panel 'It’s personal: passion-propelled creations' at our New York Clubhouse