See Our Work In Action
A showcase of our recent campaigns and creative work
Get In Touch
Let's Connect
Ready to breakthrough the noise? Get in touch with us today to discuss how we can help your campaign or organization reach its goals.
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Our Team
When Experience Matters
Zane Rice
Principal
Zane Rice
Principal
Zane Rice brings over a decade of experience in digital marketing, political campaigns, and community organizing. With extensive experience in digital strategy, campaign management, and data-driven marketing, Zane leads Breakthrough Blue's mission to help organizations cut through the noise and connect with their audiences. His track record includes successful campaigns for political candidates, nonprofits, and community organizations across California.
Case Studies
Real Results, Real Impact
See how we've helped campaigns, organizations, and businesses achieve their goals with strategic digital communications.
Re-Elect Mayor John Erickson
Multi-channel digital campaign saturates West Hollywood voters in the final 30 days
Hollywood Chamber PAC – Support Mitch O'Farrell
Independent expenditure campaign delivers 2.3M impressions across digital channels in the final weeks of LA City Council race
Divine Truth Unity Fellowship — Rainbow Pride Youth Alliance
Protecting $2.2M in state grant funding through CORD compliance and data continuity
Pomona Thrives
Multi-channel advocacy campaign mobilizes 106 public comments and 410K impressions for Pomona Zoning Code reform
Stop Essayli
Grassroots campaign to block a MAGA extremist's confirmation as U.S. Attorney
ACLU of Maryland: Say No to 287(g)
Rapid-response digital campaign mobilizing Wicomico County residents against ICE collaboration agreements
Our Services
Comprehensive Communications Solutions
From strategy to execution, we provide everything you need to reach your audience, grow your support, and achieve your goals.
Strategic & Campaign Architecture
We design the strategy before the assets. Building narrative frameworks, persuasion arcs, and communication plans sequenced to win—not just create activity.
Paid Media Campaigns
Full-stack campaigns across social, search, display, CTV/OTT, YouTube, audio, and digital out-of-home. Every buy is targeted, message-aligned, and reported against your goals.
Brand Identity & Visual Systems
We build brand identities for campaigns, coalitions, and advocacy organizations. This includes naming, positioning, visual language, and brand kits designed for credibility.
Web Design & Development
From rapid-deployment campaign microsites to full organizational platforms—we build sites structured for persuasion, credibility, and conversion.
Social Media Management
We manage your public-facing channels as part of your broader communications strategy. Content, engagement, and performance aligned with campaign timing.
Creative & Content Production
Video, display ads, social creative, scripts, translations, written materials—we build the assets that carry your message. All creative is strategy-led.
We offer 17+ specialized services for political campaigns, community organizations, and land use advocacy.
FAQ
Frequently Asked Questions
Get answers to common questions about working with Breakthrough Blue.