Trust is the foundation of B2B influence. See why video and creators are the most effective tools for building it in the 2025 Benchmark Report.
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What's New in the Marketing Collective
A community designed for and by B2B marketers to inspire excellence and success in the industry.
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An optimized and unified approach to managing Mental and Physical Availability can lead to effectiveness and efficiency gains across the organization, which is covered in our re...
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Learn what B2B portfolio management can learn from the best retail merchandisers and why CEPs are the ultimate organizing framework to optimize your portfolio- which is part of ...
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Focus on building brand associations that teach customers how to find you when they’re in a sales channel and in buying mode. Doing so will maximize immediate value from short t...
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Boosting with LinkedIn lets you turn the content you already have into a powerful tool for growth, helping you reach the right people, build credibility, and achieve measurable ...
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Here’s why hybrid events are here to stay, plus three suggestions to help marketers accelerate LinkedIn event ROI.
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Discover new features from LinkedIn that boost attention and awareness, as well as creative tools to help you scale high-quality, personalized creative.
Latest Stories
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Discover how AI search and LLMs are reshaping B2B brand reputation. Learn why credibility, trust, and visibility are the new keys to success in the Reputation Age—and what marke...
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An optimized and unified approach to managing Mental and Physical Availability can lead to effectiveness and efficiency gains across the organization, which is covered in our re...
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Discover a measurement toolkit designed to help SMBs measure what matters, test and learn and prove and maximize impact.
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Learn what B2B portfolio management can learn from the best retail merchandisers and why CEPs are the ultimate organizing framework to optimize your portfolio- which is part of ...
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Salesforce’s Lauren Firebaugh shares how customer and market insights connect brand strategy and performance marketing to drive measurable impact.
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Discover how Jasper executed a full-funnel rebranding strategy on LinkedIn that led to a 226% increase in qualified leads and a 40% lower cost-per-lead.
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Focus on building brand associations that teach customers how to find you when they’re in a sales channel and in buying mode. Doing so will maximize immediate value from short t...
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Discover 3 key B2B marketing opportunities SMBs can leverage in 2026 — from video to events and thought leadership — to grow smarter on LinkedIn.
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Marketers who fully leverage events as scaled reach multipliers, content creation engines, and thought leadership positioning opportunities stand to gain significantly improved ...
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Learn how to "turkey slice" your content. Turn one big campaign into multiple assets that engage your audience and keep your pipeline full.
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In B2B marketing, lead generation is the lifeblood of a sustainable revenue model. Learn how to maximize lead quality and conversion rates
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Here’s what you need to know about B2B marketing and how the best practices are evolving.