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Hero Card Image: Understanding App Use Cases
JULY 8, 2025

Understanding App Use Cases

We're continuing to expand use cases to make creating and customizing apps easier, unlocking more value for developers. App use cases enable developers to create apps quickly by allowing them to select a use case tailored to their goals.What Developers Can Expect When Building an App Use Case: Each use case bundles products, permissions, and...

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Featured Card Image: Do More with the Threads API
JULY 25, 2025

Do More with the Threads API

Threads is a place where people can find fresh perspectives on what’s happening now and build community around shared interests.Last year, we launched the Threads API to help creators and businesses jump in the conversation and share their perspectives. We later introduced multiple improvements and enabled content discovery....

Featured Card Image: Marketing API: New features, formats and optimizations added to the Partnership Ads API
JULY 8, 2025

Marketing API: New features, formats and optimizations added to the Partnership Ads API

As part of our commitment to improve creator monetization flows, we're excited to share several new features and enhancements that will improve the partnership ads API. What This Means for Developers These updates are designed to provide developers with more efficient and effective tools to create and manage partnership ads via API. By leveraging...

Featured Card Image: Re-engage customers with marketing messages on Messenger
JULY 2, 2025

Re-engage customers with marketing messages on Messenger

Building strong, ongoing relationships with customers doesn’t just boost new sales—it’s a key to earning lasting loyalty. Today people often chat with businesses to make purchases or get support. But once their questions are answered or their orders are placed, the conversation often stops there. This leaves businesses with no easy way to follow...

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