Enlite
#Bubbleswithbenefits
Overview
Building Awareness for Enlite’s Unique Drinks
Rithm’s Enlite is an innovative beverage brand specialising in a range of sparkling mineral waters and prebiotic drinks designed to promote hydration, digestive health, and overall wellness.
Problem Statement
Rithm’s Enlite introduced a new and unique category of pre-biotic sparkling drink — a product unlike any other currently available in the market. As a pioneer, the brand faced the challenge of building consumer awareness around this novel offering, educating the market on its natural flavors and scientifically backed health benefits, while differentiating itself in a competitive and evolving functional beverage landscape.
Our Approach
Logo & Character Design
For Enlite, we developed a cohesive brand identity that captures the essence of clarity, calmness, and lightness — all integral to the name itself. Central to this identity are the logo and a distinctive brand character, both designed to convey the product’s refreshing and uplifting personality.
Our Approach
Can Design
The can design was a central element in bringing the Enlite brand to life on the shelf. We aimed for a modern, visually calming aesthetic that communicates wellness, clarity, and refreshment at a glance. We also created distinct designs for its various product variants, ensuring each one maintained brand cohesion while highlighting unique flavors and functions.
Enlite
#SigningOff