diff --git a/images/os/Dockerfile b/images/os/Dockerfile
index 91e9d3032bc..a828d894b36 100644
--- a/images/os/Dockerfile
+++ b/images/os/Dockerfile
@@ -15,4 +15,6 @@ RUN set -x && yum install -y ostree yum-utils selinux-policy-targeted && \
         -s "cri-o-ci-dev overlay RPMs" --branch=cri-o-ci-dev
 
 FROM scratch
-COPY --from=build /srv/ /srv/
\ No newline at end of file
+COPY --from=build /srv/ /srv/
+LABEL io.openshift.build.version-display-names="machine-os=rhcos image for testing CRI-O only- if you see this outside of PR runs for CRI-O- you found an urgent blocker bug" \
+      io.openshift.build.versions="machine-os=1.2.3-testing-if-you-see-this-outside-of-PR-runs-for-cri-o-cri-o-you-found-an-urgent-blocker-bug"