diff --git a/apps/web/app/(ee)/api/cron/groups/remap-default-links/route.ts b/apps/web/app/(ee)/api/cron/groups/remap-default-links/route.ts
index 66d989531c4..87a745c249c 100644
--- a/apps/web/app/(ee)/api/cron/groups/remap-default-links/route.ts
+++ b/apps/web/app/(ee)/api/cron/groups/remap-default-links/route.ts
@@ -4,7 +4,7 @@ import { generatePartnerLink } from "@/lib/api/partners/generate-partner-link";
 import { qstash } from "@/lib/cron";
 import { verifyQstashSignature } from "@/lib/cron/verify-qstash";
 import { WorkspaceProps } from "@/lib/types";
-import { MAX_DEFAULT_PARTNER_LINKS } from "@/lib/zod/schemas/groups";
+import { MAX_DEFAULT_LINKS_PER_GROUP } from "@/lib/zod/schemas/groups";
 import { prisma } from "@dub/prisma";
 import { APP_DOMAIN_WITH_NGROK, isFulfilled, log } from "@dub/utils";
 import { z } from "zod";
@@ -86,7 +86,7 @@ export async function POST(req: Request) {
             orderBy: {
               createdAt: "asc",
             },
-            take: MAX_DEFAULT_PARTNER_LINKS, // there can only be up to MAX_DEFAULT_PARTNER_LINKS default links per group
+            take: MAX_DEFAULT_LINKS_PER_GROUP, // there can only be up to MAX_DEFAULT_LINKS_PER_GROUP default links per group
           },
         },
       }),
diff --git a/apps/web/app/(ee)/api/groups/[groupIdOrSlug]/default-links/route.ts b/apps/web/app/(ee)/api/groups/[groupIdOrSlug]/default-links/route.ts
index fea5d0203a5..6e184c4e2b8 100644
--- a/apps/web/app/(ee)/api/groups/[groupIdOrSlug]/default-links/route.ts
+++ b/apps/web/app/(ee)/api/groups/[groupIdOrSlug]/default-links/route.ts
@@ -8,7 +8,7 @@ import { withWorkspace } from "@/lib/auth";
 import { qstash } from "@/lib/cron";
 import {
   createOrUpdateDefaultLinkSchema,
-  MAX_DEFAULT_PARTNER_LINKS,
+  MAX_DEFAULT_LINKS_PER_GROUP,
   PartnerGroupDefaultLinkSchema,
 } from "@/lib/zod/schemas/groups";
 import { prisma } from "@dub/prisma";
@@ -90,10 +90,10 @@ export const POST = withWorkspace(
           },
         });
 
-        if (count >= MAX_DEFAULT_PARTNER_LINKS) {
+        if (count >= MAX_DEFAULT_LINKS_PER_GROUP) {
           throw new DubApiError({
             code: "bad_request",
-            message: `You can't create more than ${MAX_DEFAULT_PARTNER_LINKS} default links for a group.`,
+            message: `You can't create more than ${MAX_DEFAULT_LINKS_PER_GROUP} default links for a group.`,
           });
         }
 
diff --git a/apps/web/app/app.dub.co/(dashboard)/[slug]/(ee)/program/groups/[groupSlug]/links/group-default-links.tsx b/apps/web/app/app.dub.co/(dashboard)/[slug]/(ee)/program/groups/[groupSlug]/links/group-default-links.tsx
index 28701aa93de..a9bbf4a2016 100644
--- a/apps/web/app/app.dub.co/(dashboard)/[slug]/(ee)/program/groups/[groupSlug]/links/group-default-links.tsx
+++ b/apps/web/app/app.dub.co/(dashboard)/[slug]/(ee)/program/groups/[groupSlug]/links/group-default-links.tsx
@@ -5,7 +5,7 @@ import useGroup from "@/lib/swr/use-group";
 import usePartnerGroupDefaultLinks from "@/lib/swr/use-partner-group-default-links";
 import useWorkspace from "@/lib/swr/use-workspace";
 import { PartnerGroupDefaultLink } from "@/lib/types";
-import { MAX_DEFAULT_PARTNER_LINKS } from "@/lib/zod/schemas/groups";
+import { MAX_DEFAULT_LINKS_PER_GROUP } from "@/lib/zod/schemas/groups";
 import { useConfirmModal } from "@/ui/modals/confirm-modal";
 import { ThreeDots } from "@/ui/shared/icons";
 import {
@@ -28,7 +28,7 @@ export function GroupDefaultLinks() {
     usePartnerGroupDefaultLinks();
 
   const hasReachedMaxLinks = defaultLinks
-    ? defaultLinks.length >= MAX_DEFAULT_PARTNER_LINKS
+    ? defaultLinks.length >= MAX_DEFAULT_LINKS_PER_GROUP
     : false;
 
   return (
@@ -97,7 +97,7 @@ function CreateDefaultLinkButton({
         disabled={hasReachedMaxLinks || isLoadingGroup}
         disabledTooltip={
           hasReachedMaxLinks
-            ? `You can only create up to ${MAX_DEFAULT_PARTNER_LINKS} default links.`
+            ? `You can only create up to ${MAX_DEFAULT_LINKS_PER_GROUP} default links.`
             : undefined
         }
       />
diff --git a/apps/web/lib/actions/partners/create-program.ts b/apps/web/lib/actions/partners/create-program.ts
index 8c7213774a2..888b4959277 100644
--- a/apps/web/lib/actions/partners/create-program.ts
+++ b/apps/web/lib/actions/partners/create-program.ts
@@ -8,14 +8,17 @@ import { getPlanCapabilities } from "@/lib/plan-capabilities";
 import { isStored, storage } from "@/lib/storage";
 import { PlanProps } from "@/lib/types";
 import { redis } from "@/lib/upstash";
-import { DEFAULT_PARTNER_GROUP } from "@/lib/zod/schemas/groups";
+import {
+  DEFAULT_ADDITIONAL_PARTNER_LINKS,
+  DEFAULT_PARTNER_GROUP,
+} from "@/lib/zod/schemas/groups";
 import { programDataSchema } from "@/lib/zod/schemas/program-onboarding";
 import { REWARD_EVENT_COLUMN_MAPPING } from "@/lib/zod/schemas/rewards";
 import { sendEmail } from "@dub/email";
 import ProgramInvite from "@dub/email/templates/program-invite";
 import ProgramWelcome from "@dub/email/templates/program-welcome";
 import { prisma } from "@dub/prisma";
-import { nanoid, R2_URL } from "@dub/utils";
+import { getDomainWithoutWWW, nanoid, R2_URL } from "@dub/utils";
 import { Program, Project, User } from "@prisma/client";
 import { waitUntil } from "@vercel/functions";
 import { redirect } from "next/navigation";
@@ -150,6 +153,13 @@ export const createProgram = async ({
         ...(createdReward && {
           [REWARD_EVENT_COLUMN_MAPPING[createdReward.event]]: createdReward.id,
         }),
+        additionalLinks: [
+          {
+            domain: getDomainWithoutWWW(programData.url!)!,
+            validationMode: "domain",
+          },
+        ],
+        maxPartnerLinks: DEFAULT_ADDITIONAL_PARTNER_LINKS,
         partnerGroupDefaultLinks: {
           create: {
             id: createId({ prefix: "pgdl_" }),
diff --git a/apps/web/lib/firstpromoter/import-campaigns.ts b/apps/web/lib/firstpromoter/import-campaigns.ts
index 8cbd7f81d5a..f394ef826be 100644
--- a/apps/web/lib/firstpromoter/import-campaigns.ts
+++ b/apps/web/lib/firstpromoter/import-campaigns.ts
@@ -1,8 +1,9 @@
 import { RESOURCE_COLORS } from "@/ui/colors";
 import { prisma } from "@dub/prisma";
-import { randomValue } from "@dub/utils";
+import { getDomainWithoutWWW, randomValue } from "@dub/utils";
 import slugify from "@sindresorhus/slugify";
 import { createId } from "../api/create-id";
+import { DEFAULT_ADDITIONAL_PARTNER_LINKS } from "../zod/schemas/groups";
 import { FirstPromoterApi } from "./api";
 import { firstPromoterImporter, MAX_BATCHES } from "./importer";
 import { FirstPromoterImportPayload } from "./types";
@@ -64,6 +65,13 @@ export async function importCampaigns(payload: FirstPromoterImportPayload) {
           slug: slugify(campaign.campaign.name),
           name: campaign.campaign.name,
           color: randomValue(RESOURCE_COLORS),
+          additionalLinks: [
+            {
+              domain: getDomainWithoutWWW(program.url!),
+              validationMode: "domain",
+            },
+          ],
+          maxPartnerLinks: DEFAULT_ADDITIONAL_PARTNER_LINKS,
         })),
         skipDuplicates: true,
       });
diff --git a/apps/web/lib/partnerstack/import-groups.ts b/apps/web/lib/partnerstack/import-groups.ts
index a1be75a70f7..a62a86b22f0 100644
--- a/apps/web/lib/partnerstack/import-groups.ts
+++ b/apps/web/lib/partnerstack/import-groups.ts
@@ -1,7 +1,8 @@
 import { RESOURCE_COLORS } from "@/ui/colors";
 import { prisma } from "@dub/prisma";
-import { randomValue } from "@dub/utils";
+import { getDomainWithoutWWW, randomValue } from "@dub/utils";
 import { createId } from "../api/create-id";
+import { DEFAULT_ADDITIONAL_PARTNER_LINKS } from "../zod/schemas/groups";
 import { PartnerStackApi } from "./api";
 import { partnerStackImporter } from "./importer";
 import { PartnerStackImportPayload } from "./types";
@@ -55,6 +56,13 @@ export async function importGroups(payload: PartnerStackImportPayload) {
           name: group.name,
           slug: group.slug,
           color: randomValue(RESOURCE_COLORS),
+          additionalLinks: [
+            {
+              domain: getDomainWithoutWWW(program.url),
+              validationMode: "domain",
+            },
+          ],
+          maxPartnerLinks: DEFAULT_ADDITIONAL_PARTNER_LINKS,
           partnerGroupDefaultLinks: {
             create: {
               id: createId({ prefix: "pgdl_" }),
diff --git a/apps/web/lib/rewardful/import-campaigns.ts b/apps/web/lib/rewardful/import-campaigns.ts
index f375ddaad99..4f793de7c06 100644
--- a/apps/web/lib/rewardful/import-campaigns.ts
+++ b/apps/web/lib/rewardful/import-campaigns.ts
@@ -1,12 +1,13 @@
 import { RESOURCE_COLORS } from "@/ui/colors";
 import { prisma } from "@dub/prisma";
 import { EventType, Prisma, RewardStructure } from "@dub/prisma/client";
-import { randomValue } from "@dub/utils";
+import { getDomainWithoutWWW, randomValue } from "@dub/utils";
 import { differenceInSeconds } from "date-fns";
 import { createId } from "../api/create-id";
 
 import { serializeReward } from "../api/partners/serialize-reward";
 import { getRewardAmount } from "../partners/get-reward-amount";
+import { DEFAULT_ADDITIONAL_PARTNER_LINKS } from "../zod/schemas/groups";
 import { RewardfulApi } from "./api";
 import { rewardfulImporter } from "./importer";
 import { RewardfulImportPayload } from "./types";
@@ -63,6 +64,13 @@ export async function importCampaigns(payload: RewardfulImportPayload) {
         name: `(Rewardful) ${campaign.name}`,
         slug: groupSlug,
         color: randomValue(RESOURCE_COLORS),
+        additionalLinks: [
+          {
+            domain: getDomainWithoutWWW(program.url),
+            validationMode: "domain",
+          },
+        ],
+        maxPartnerLinks: DEFAULT_ADDITIONAL_PARTNER_LINKS,
         partnerGroupDefaultLinks: {
           create: {
             id: createId({ prefix: "pgdl_" }),
diff --git a/apps/web/lib/zod/schemas/groups.ts b/apps/web/lib/zod/schemas/groups.ts
index feb209b8c60..163fd185044 100644
--- a/apps/web/lib/zod/schemas/groups.ts
+++ b/apps/web/lib/zod/schemas/groups.ts
@@ -18,7 +18,11 @@ export const DEFAULT_PARTNER_GROUP = {
   color: null,
 } as const;
 
-export const MAX_DEFAULT_PARTNER_LINKS = 5;
+// max number of partnerGroupDefaultLinks per group
+export const MAX_DEFAULT_LINKS_PER_GROUP = 5;
+
+// for the maxPartnerLinks setting (alongside additionalLinks)
+export const DEFAULT_ADDITIONAL_PARTNER_LINKS = 10;
 export const MAX_ADDITIONAL_PARTNER_LINKS = 100;
 
 export const GROUPS_MAX_PAGE_SIZE = 100;
diff --git a/apps/web/tests/partner-groups/index.test.ts b/apps/web/tests/partner-groups/index.test.ts
index 42c4770621c..4e5ac1999f4 100644
--- a/apps/web/tests/partner-groups/index.test.ts
+++ b/apps/web/tests/partner-groups/index.test.ts
@@ -4,7 +4,10 @@ import {
   GroupProps,
   GroupWithProgramProps,
 } from "@/lib/types";
-import { GroupSchema } from "@/lib/zod/schemas/groups";
+import {
+  DEFAULT_ADDITIONAL_PARTNER_LINKS,
+  GroupSchema,
+} from "@/lib/zod/schemas/groups";
 import { RESOURCE_COLORS } from "@/ui/colors";
 import { randomValue } from "@dub/utils";
 import slugify from "@sindresorhus/slugify";
@@ -20,7 +23,7 @@ const expectedGroup: Partial<GroupProps> = {
   leadReward: null,
   saleReward: null,
   discount: null,
-  maxPartnerLinks: 10,
+  maxPartnerLinks: DEFAULT_ADDITIONAL_PARTNER_LINKS,
   linkStructure: "short",
   additionalLinks: expect.any(Array),
 };
diff --git a/packages/prisma/schema/program.prisma b/packages/prisma/schema/program.prisma
index 804da4a7975..13aa7990a8a 100644
--- a/packages/prisma/schema/program.prisma
+++ b/packages/prisma/schema/program.prisma
@@ -18,11 +18,6 @@ enum PartnerBannedReason {
   brand_abuse
 }
 
-enum PartnerUrlValidationMode {
-  domain // domain match (e.g. if URL is example.com/path, example.com and example.com/another-path are allowed)
-  exact // exact match (e.g. if URL is example.com/path, only example.com/path is allowed)
-}
-
 model Program {
   id                           String    @id @default(cuid())
   workspaceId                  String