This project involves analyzing mobile sales data using Power BI to uncover actionable insights that help drive strategic decisions in marketing, inventory, and sales operations. The dashboard provides a clear, interactive, and real-time view of mobile sales performance across different regions, brands, and time periods.
- Sales Trend Analysis: Visualizes sales over time (monthly/quarterly) to identify peak seasons and declining periods.
- Brand Performance: Compares sales by mobile brands and models to recognize best-sellers.
- Regional Insights: Highlights sales distribution across locations using maps and bar charts.
- Interactive Filters: Slicers and filters to drill down by region, brand, date, or model.
- Line Charts: Sales trends over time
- Column Charts: Brand-wise and model-wise comparisons
- Pie/Donut Charts: Market share distribution
- Map Visuals: Geo-based sales distribution
- KPI Cards: Highlight key metrics like Total Sales, Profit, Units Sold, and Average Selling Price
- Power BI Desktop
- Excel/CSV as the data source
- Power Query for data transformation and cleaning
- Top-performing brands and regions
- Sales trends and seasonality
- Profitability by model
- Opportunities to optimize inventory or promotions