Mouseflow

Learn how to filter your audience, tag sessions, and add custom data with variables and virtual pageviews

Tags, Filters & Variables

Filter your audience to understand patterns in user behaviour

Built-in Filters

Tags vs. Variables

How to find Visitors or Users who Enter or Exit your website from a specific page

Filter Visitors by Entry or Exit Page

Filter and compare New vs Returning User experiences to gain insights on intuitive vs learned behaviors

Compare New vs Returning Users

Discover how to use filters, tags, and variables to focus on the visitors and sessions that matter most.

Filtering & Audience Segments

Understand the different types of tags and ways to create custom tags

Custom Tag Editor

Add custom tags to your Mouseflow sessions via GTM

Tag Sessions with Google Tag Manager (GTM)

Add custom tags to your sessions using custom code.

Tag Sessions with Custom Code

Add or remove custom tags from your Session Replays

How To Tag Sessions Manually

How to push a tag when a user highlights text on your site.

How To Tag Highlight Events

How to tag sessions when visitors refresh their browser

Tagging Page Reloads using Custom Code

Enrich your data using URL query string values

Tagging URL Parameters using Custom Code

Tag Sessions by Referral Source Using GTM

Add custom tags to sessions for visitors from specific websites

Tag Sessions by Referral Source with Custom Code

Track YouTube video interactions with custom tags.

Tagging YouTube Video Interactions (with GTM)

Track how far visitors scroll on your pages with Custom Tags using Google Tag Manager.

Tagging Sessions with Scroll Depth using  Google Tag Manager (GTM)

Use built-in tags or create your own tags to track user actions and enrich session data.

Custom Tag Editor & Tags

Track and filter sessions by campaign UTM parameters.

UTM Parameters and Tracking Campaigns

Want to see detailed custom variables in Mouseflow about your users?

Push Information from the GTM Data Layer to Mouseflow

Setup Custom Variables using Google Tag Manager (GTM)

Send Tealium data layer values to Mouseflow as variables or tags

Tracking Tealium Events in Mouseflow

Enrich sessions with data from your cookies, by storing the Cookie data as Custom Variables

Add Cookie Data to Mouseflow Sessions

Filtering By Screen Size

Add additional information to your sessions

Custom Variables

Add context to your sessions by pushing custom data and variables into Mouseflow.

How to use the Custom Tags Editor to create Virtual Pageviews

How to Push Virtual Pageviews (with the Custom Tags Editor)

A guide to setting up virtual pageviews with JavaScript

How To Push Virtual Pageviews (with  Custom Code)

A guide to creating virtual pageviews using GTM

How To Push Virtual Pageviews (with Google Tag Manager)

Track virtual navigation events in SPAs or when URLs don’t change.

Virtual URLs & Pageviews

Find answers and get help from Intercom Support and Community Experts

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