Funnels help you track how visitors move through key steps on your website—like signing up, checking out, or viewing specific content. This guide walks you through the process of creating, editing, and interpreting a funnel in Mouseflow
Funnel Overview List
The Funnel overview list gives you quick access to all your existing funnels in one place.
Here’s what you can do:
Funnels are sorted by last modified date by default.
You can sort any column (Name, Date Modified, Conversion Step, Step Order, Conversion Rate) by clicking on the column headers.
To manage a funnel, use the icons on the right:
Edit – Click the pencil icon to make changes
Duplicate – Click the papers icon to copy the funnel
More Options – Click the three dots to delete the funnel or download it as a CSV file
💡Date tracking started on March 17, 2025. Funnels modified after this date will display a date; older Funnels won’t.
Step-by-Step: Create a Funnel
Go to Funnels from the left-hand navigation menu.
Click + Add New Funnel.
Name your funnel (e.g., Sign-Up Flow).
Add funnel steps:
Click inside the Page field.
Select from the list or enter the path name.
Page Rule Options
Choose how Mouseflow matches your URLs:
Equals — For exact matches (e.g.,
/pricing)Starts with — For broader matching (e.g.,
/pricingincludes/pricing-plans)
📝Wildcards (*) are no longer used. /order* becomes "starts with" /order.
💡Mouseflow captures just the pathname by default. You only need to include full URLs if Cross-Domain Integration is enabled.
Choose Funnel Order
Select your funnel logic:
Predefined Order — Users must follow the defined step sequence.
Any Order — Users can complete steps in any order.
💡 By default, funnels use Predefined Order, but you can change this.
Add More Steps
Click + Add Step to include more pages.
Minimum: 2 steps per funnel.
Drag to reorder steps if needed.
Click Save Funnel
Mouseflow will begin analyzing your sessions that match your funnel setup.
Funnel Report
After saving a funnel, Mouseflow provides a detailed report.
Conversion Insights
Conversion Rate — % of sessions completing all steps
Lost Conversions — # and % of drop-offs before final step
Largest Drop-off — Step with the highest drop count
Step-by-Step Breakdown
For each step, you’ll see:
Total sessions reaching the step
% who continued to the next step
% who dropped off at that step
Conversions Over Time
Toggle the section header of the Funnel report to display a graph that shows how your funnel is performing over time.
The graph includes:
Conversion Rate – Percentage of completions
Started Funnel – Total sessions that began the funnel
Converted – Sessions that completed all steps
Each metric can be toggled on or off using the legend, and the graph automatically adjusts to your selected date range, helping you identify trends, seasonality, or the impact of recent changes.
Metric Table
At the bottom, you’ll find a table that breaks down key metrics per step:
Metric | Description |
Indicates how much friction users experienced on that step. A higher score can signal issues or confusion. | |
Engagement Time | The average time users were actively engaging with the step (e.g., scrolling, clicking). |
Visit Time | The total time users spent on the page, including both active and passive time. |
Metrics are shown separately for:
Continuers – users who moved on to the next step.
Drops – users who left the funnel at that step.
💡You can watch session replays for both drops and continuers by clicking the play icon on each step. Want to analyze the layout and behavior visually? Click the heatmap icon to see the corresponding heatmap for each step.
To dig deeper into a specific step, use the step filter dropdown above the metric table to filter the report by one or more steps.
When you hover over the funnel visualization, the corresponding drop-offs, continuers, or converted group is highlighted both in the chart and in the metric table below for each step. This makes it easier to focus on relevant data for a specific group across the funnel.
🎥 Check out our interactive demo on how to create Funnels here.
Want to see how your funnel performance translates to revenue?
Customers on Pro and Enterprise plans can learn more in our guide to Revenue Insights, where you’ll find how to estimate potential and actual revenue from your funnels.
💬 Need help setting up your first Funnel or have questions? Reach out to us at [email protected], or through the in-app messenger - we’re happy to help!