Publish your app in the Microsoft Store
Distributing your app through the Microsoft Store is a strong choice for apps of any type and size. The Store acts as a centralized destination where Windows users can discover and install apps, giving developers access to a global audience across Windows 10 and Windows 11.
The Microsoft Store provides flexible monetization options, allowing you to use your own commerce platform and choose a revenue model that fits your business. It also supports a broad range of app types and technologies, including traditional desktop apps, which can be published to the Store without requiring changes to your existing code or installer.
For a detailed overview of what the Microsoft Store offers, see Benefits of distributing your apps via the Microsoft Store.
Get started with the Microsoft Store
Get started with Microsoft Store
Learn the basics of preparing, submitting, and publishing your app to the Microsoft Store.
Developer account
Set up and manage the developer account required to publish apps in the Microsoft Store.
App submission
Package your app, create a Store listing, and submit it for certification.
Managing your app
Update listings, publish new versions, and manage availability after your app is live.
App performance monitoring
Track usage, reliability, and performance insights to improve your app over time.
Developer tools
Use Partner Center and supporting tools to build, test, and publish Store apps.