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Journal of Financial Services Marketing

Publishing model:
Hybrid
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Overview

The Journal of Financial Services Marketing is a comprehensive resource for the latest trends and developments in financial services marketing.

  • Provides authoritative case studies, academic research with practical implications, and expert analyses.
  • Covers a wide spectrum of topics, including marketing of banking and nonbanking financial services, brand management, customer profiling, and many more.
  • More than 20 years as a leading chronicle in financial services marketing.
  • A leading forum bridging the gap between applied academic research and commercial best practices.
Editor-in-Chief
  • Okey Peter Onyia

Journal metrics

Journal Impact Factor
4.3 (2024)
5-year Journal Impact Factor
4.1 (2024)
Submission to first decision (median)
2 days
Downloads
298.2k (2024)

Latest articles

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This journal has 29 open access articles

Journal updates

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Journal information

Electronic ISSN
1479-1846
Print ISSN
1363-0539
Abstracted and indexed in
  1. ABS Academic Journal Quality Guide
  2. Australian Business Deans Council (ABDC) Journal Quality List
  3. BFI List
  4. Baidu
  5. CLOCKSS
  6. CNKI
  7. CNPIEC
  8. Dimensions
  9. EBSCO
  10. Emerging Sources Citation Index
  11. Gale
  12. Google Scholar
  13. Naver
  14. Norwegian Register for Scientific Journals and Series
  15. OCLC WorldCat Discovery Service
  16. Portico
  17. ProQuest
  18. SCImago
  19. SCOPUS
  20. TD Net Discovery Service
  21. Wanfang
  22. eLibrary.ru

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