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Blog posts
Klaviyo Guide: Welcome Series That Convert
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Getting your welcome series right in Klaviyo is one of the fastest ways to turn new sign-ups or first-time buyers into confident, repeat customers. When done well, it introduces your brand, builds trust, and encourages engagement — all without leaning solely on discounts. Here’s a practical, 7-day framework to help you
How to Build a Branded Rewards Program on Shopify
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Turning one-time shoppers into regulars – and regulars into proper raving fans – is one of the most reliable ways to grow a Shopify store. A solid loyalty programme gives people a real reason to come back, spend a bit more, and tell others about you. When it’s done well, it’s more than just another marketing trick; it
Shopify Plus vs Regular: When to Upgrade
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If you’re running a growing Shopify store, it’s only a matter of time before the question comes up: “Should we be on Shopify Plus yet?” It’s a big step up in both capability and cost, so the honest answer is still: it depends – on your revenue, your operational complexity, and how ambitious your growth plans really are
Everything You Need to Know About Shopify Editions Winter 2026
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Shopify has just unveiled its Winter Editions 2026, and it’s shaping up to be one of the most exciting updates the platform has released in years. Packed with powerful new AI-driven tools and over 150 platform improvements, this edition focuses on helping merchants work smarter, move faster, and grow with confidence. A
Size Guides That Actually Reduce Returns
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In ecommerce, returns are a silent profit killer. You’ve nailed your product imagery, your ad targeting is on point, but if customers aren’t confident in fit, half of that effort walks right back through your virtual door. The culprit? A size guide that’s either too generic, too hidden, or too hard to use. In fact, inc
Unlock Higher Sales with Smart Shopify Upselling
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For Shopify merchants looking to increase revenue without significantly increasing marketing costs, upselling remains one of the most effective strategies. When done right, upselling not only boosts your average order value (AOV) but also helps cultivate better customer relationships by offering value-added products th
Guide to Writing Product Descriptions That Convert
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If you’ve just launched your Shopify store, the thought of writing product descriptions can feel a bit daunting. Where do you start? How do you make your products stand out without sounding pushy, and how do you balance your keywords while still sounding like an actual human? Getting this right is important. A well-cra
How To Maximise Personalisation In Your Email Marketing
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In a crowded inbox world, a one-size-fits-all email doesn’t really cut it anymore. Sure, some campaigns can make it work, but what will really set your marketing apart will be the use of personalisation – and that's something Klaviyo can help you with. In this article, we're getting into the nitty-gritty of dynamic blo
Unlock AI Shopping Success with Our Generative SEO Tips
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In case you missed it, our director Mark held a seminar last week on Generative SEO for Shopify. If you couldn’t join him, don't worry – you can catch up on the video here: Here are the most important takeaways: Why Generative SEO matters AI assistants like ChatGPT and others are becoming a regular part of how people s
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