John Philip Jones

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What's in a Name: Advertising and the Concept of Brands

by John Philip Jones, Jan S. Slater, Jan Slater, and Jones, David M. First published in 2003 — 6 editions

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How to use advertising to build strong brands

by John Philip Jones First published in 1999 — 4 editions

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International advertising: realities and myths

by John Philip Jones First published in 1999 — 3 editions

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Advertising organizations and publications: a resource guide

by John Philip Jones First published in 2000 — 3 editions

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The ultimate secrets of advertising

by John Philip Jones First published in 2001 — 3 editions

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How advertising works: the role of research

by John Philip Jones First published in 1998 — 3 editions

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When ads work: new proof that advertising triggers sales

by John Philip Jones First published in 1995 — 3 editions

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The Advertising Business: Operations, Creativity, Media Planning, Integrated Communications

by John Philip Jones First published in 1999 — 2 editions

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Advertising Organizations and Publications: A Resource Guide

by John Philip Jones First published in 2000 — 2 editions

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How Advertising Works: The Role of Research

by John Philip Jones First published in 1998 — 2 editions

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How to Use Advertising to Build Strong Brands

by John Philip Jones First published in 1999 — 2 editions

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International Advertising: Realities and Myths

by John Philip Jones First published in 1999 — 2 editions

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What's in a name?: advertising and the concept of brands

by John Philip Jones First published in 1986 — 2 editions

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Does it pay to advertise?: cases illustrating successful brand advertising

by John Philip Jones First published in 1989 — 2 editions
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Fables, fashions and facts about advertising: a study of 28 enduring myths

by John Philip Jones First published in 2003 — 2 editions

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What's in a Name?: Advertising and the Concept of Brands

by John Philip Jones and Jan S. Slater First published in 2002 — 1 edition

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Behind powerful brands: from strategy to campaign

by John Philip Jones First published in 2000 — 1 edition

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Getting it right the first time: can we eliminate ineffective advertising before it is run?

by John Philip Jones First published in 1996 — 1 edition

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The money story

by John Philip Jones First published in 1972 — 1 edition

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The successes and sacrifices of the British Army in 1914: soldiers marching, all to die

by John Philip Jones First published in 2009 — 1 edition

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OLID: OL111249A

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Created April 1, 2008
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September 9, 2008	Edited by RenameBot	fix author name
April 1, 2008	Created by an anonymous user	initial import

John Philip Jones

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