EmailLabs™

Behind every successful email campaign is a Mail Transfer Agent (MTA) that does more than just "send." It plays a critical role in ensuring your emails actually reach the inbox. Yet for many, the MTA remains a black box - despite being the engine behind email delivery. A Mail Transfer Agent is responsible for routing, queuing, authenticating, and transmitting messages to recipient servers. It directly impacts delivery time, bounce handling, sender reputation, and compliance with email authentication protocols like SPF, DKIM, and DMARC. In our latest blog post, we explain why generic solutions often fail at scale and how a specialized Cloud MTA like EmailLabs solves these challenges: ▪️Real-time monitoring of delivery status ▪️Detailed bounce classification for actionable insights ▪️Built-in authentication handling ▪️Support for multiple sending domains and IP pools ▪️Scalability for both transactional and marketing messages If you're experiencing delays, poor inbox placement, or lack of visibility into your email performance, your MTA may be the root cause. Read more: https://lnkd.in/gkJXDW2s #EmailLabs #EmailDeliverability #EmailMarketing #MarTech #EmailAPI #MTA #MailTransferAgent

Keeping up with email sender requirements feels like a full-time job lately. Gmail changed the rules in 2024, Yahoo followed suit, and now Microsoft and Apple are strictly enforcing these standards too. But unlike many surface-level checklists, our latest guide doesn't skim over the technical details – it leans into them. We’ve done the heavy lifting to compile a comprehensive breakdown for Google, Yahoo, Apple, and Microsoft in one place, providing the necessary context you won't find elsewhere: ▪️ A complete timeline of changes: See exactly how policies have tightened over the last year and what is required right now.  ▪️ The evolution of tools: An analysis of the shift from legacy dashboards to the new Google Postmaster Tools v2 and Yahoo Sender Hub "Insights."  ▪️ Unified Technical Standards: A deep dive into SPF, DKIM, DMARC, and DNS requirements across the board. Don’t rely on guesswork. Get the full context and check if your infrastructure is compliant. Read the full technical breakdown: https://lnkd.in/dQSwQCQK #EmailLabs #EmailMarketing #EmailProviders #MarTech #Google #Yahoo #Microsoft #EmailDeliverability

As businesses grow, so does the complexity of their email infrastructure. This is where an Email API becomes essential, especially when dealing with high volumes. Unlike basic sending methods, an Email API integrates directly into your application or system, enabling precise control over how and when emails are sent. It enables faster delivery, detailed analytics & webhooks, and support for authentication standards (SPF, DKIM, DMARC) - key elements for maintaining high deliverability rates. At EmailLabs, we’ve built our Email API for performance at scale: ▪️ Real-time status tracking ▪️ Advanced error reporting ▪️ Secure, high-speed infrastructure hosted in the EU This isn’t just about sending emails - it’s about building a reliable, measurable, and compliant communication channel that grows with your business. Dive deeper into how Email APIs work and why they’re becoming the backbone of scalable email strategies: https://lnkd.in/dgapghi2 #EmailLabs #EmailDeliverability #EmailAPI #EmailMarketing #MarTech 

While Google announced this feature earlier this year, it is now hitting inboxes en masse across Europe and beyond, appearing in both personal and Workspace accounts. Google is widening access to its native subscription management tool in Gmail, allowing users to review, filter, and unsubscribe from emails directly, without opening them. While this may seem like a threat to retention, it’s also a clear signal: only high-quality, well-targeted emails will earn long-term inbox placement. For marketers, that means one thing: inbox performance is now under a magnifying glass: ▪️Are your emails being opened? ▪️Are you sending at the right frequency? ▪️Are your sender details clear and trustworthy? At EmailLabs, we help ensure that your emails reach the inbox by supporting robust email authentication (SPF, DKIM, DMARC), high-speed infrastructure, and precise deliverability monitoring, so your campaigns meet both user expectations and evolving inbox standards. This update isn’t just cosmetic. It reshapes how Gmail users manage subscriptions, and it’s already live. Read our latest blog post to understand the full impact and what to do next: https://lnkd.in/dWe-eEXU #EmailLabs #EmailDeliverability #Gmail #EmailMarketing #MarTech #EmailPerformance 

Transactional emails aren't just functional - they’re strategic touchpoints that shape customer experience from the very first click. Whether it’s a welcome email, order confirmation, or abandoned cart reminder, these messages have one job: deliver value at the exact right moment. But many businesses still treat them as an afterthought, resulting in missed revenue, lower engagement, and weaker brand impressions. Timing, relevance, and deliverability are everything! ▪️Welcome emails: Set expectations and strengthen brand perception ▪️Order confirmations: Reassure customers and reduce post-purchase anxiety ▪️Abandoned cart messages: Recover lost revenue with timely, well-crafted content Yet even the most thoughtful content loses its impact if it doesn't reach the inbox. That's where EmailLabs steps in, ensuring your transactional emails are delivered within seconds, appropriately authenticated, and supported by detailed analytics that give you full control. Read the full post: https://lnkd.in/dwAPqiYq #EmailLabs #EmailDeliverability #EmailMarketing #TransactionalEmail #EcommerceTools 

Not all email servers are created equal, and the wrong setup can quietly sabotage your deliverability. At the core of every successful email strategy is a reliable infrastructure. Yet many businesses still rely on generic hosting, unaware that shared IPs, limited SMTP capabilities, and missing authentication protocols can directly lead to spam placement or delayed delivery. Here’s what matters: ▪️Email hosting determines where your messages are stored and how they’re sent. Free or low-cost services often lack proper performance controls. ▪️SMTP servers handle message transmission, but if they’re overloaded or misconfigured, your emails may never reach the inbox. ▪️Authentication protocols like SPF, DKIM, and DMARC aren’t optional. Without them, your emails look suspicious to ISPs and can be rejected or flagged as spam. ▪️Reliable email communication requires infrastructure built for scale, security, and speed. At EmailLabs, we provide dedicated email servers, full protocol compliance, and advanced monitoring, so your messages get delivered fast and reliably. For a deeper look into the fundamentals of email hosting and what to look for in a high-performance solution, read our full guide: https://lnkd.in/deg8AYWn #EmailLabs #EmailAPI #EmailDeliverability #EmailMarketing #EmailHosting #MarTech

Non-openers are a major reason email campaigns underperform. Even relevant messages can go unseen due to timing or subject line issues. ❌ To address this, EmailLabs introduces Booster - an automatic follow-up feature that allows you to resend a message (via email or SMS) to recipients who didn’t open or click the initial email automatically, e.g, after 24, 48, or 72 hours. How it works (in our new web app): ▪️No need to duplicate campaigns - the follow-up is configured within the original send ▪️Controlled scope - only non-openers or non-clickers are targeted, preserving audience quality ▪️Sender reputation remains protected - compliant with best practices and technical safeguards ▪️Option to change the subject line - increases the chance of a second open without spamming No additional tools, no extra sends. Just more efficient delivery of the messages that matter. Read the full article to see how it works in practice and start using Booster in the new EmailLabs web application. https://lnkd.in/dSDMfvJz #EmailLabs #Booster #EmailMarketing #FollowUp #MarketingAutomation #MarTech

Yahoo has introduced a new level of transparency into sender performance - and it’s changing how email reputation is evaluated. 📈 The Yahoo Sender Hub now provides detailed metrics that bulk senders can use to monitor and improve deliverability. With access to Spam Complaint Rate, Complaint Feedback Loop (CFL) Management, daily trend charts, and more, email teams can finally see what’s influencing inbox placement. This shift isn’t just cosmetic. It marks a clear move toward holding senders accountable for reputation, engagement, and authentication. Key takeaways for email senders: ▪️The new "Spam Complaint Rate" is the key metric. It's calculated only from inbox-delivered mail, making it a much stricter measure of user sentiment than your ESP's reports. ▪️ A low complaint rate is no longer optional. The "Insights" panel shows a clear 0,3% enforcement threshold; exceeding it directly risks your deliverability. ▪️ Yahoo's philosophy is now clear. While Google focuses on Technical Compliance (Pass/Fail), Yahoo is focused on User Perception (live complaint data). You must now monitor both. At EmailLabs, we ensure your sending infrastructure meets these evolving standards through real-time analytics, scalable infrastructure, and deliverability consulting designed for high-volume senders. Read the full breakdown here: https://lnkd.in/dpEkMa8F #EmailLabs #YahooSenderHub #YahooInsights #EmailMarketing #EmailReputation #BulkEmail

Black Friday⚡Up to 50% off cross-channel communication with EmailLabs! 🆕Email alone is no longer enough. Today’s users expect real-time, coordinated communication across every channel. Discover how EmailLabs is meeting that demand. With the new EmailLabs web app, email evolves from a standalone tool into the foundation of a fully integrated cross-channel strategy, where email, SMS, RCS, and Mobile Push work together seamlessly. We’ve enhanced the platform to help you plan and execute cross-channel communication from a single place, with the same reliability and deliverability performance you already trust. Now, both marketers and developers can manage promotional and transactional messaging with full control over timing, format, and delivery - ensuring every message reaches its audience at the right moment. 🚀To make it easier to start your cross-channel journey, we’ve prepared exclusive year-end promotions. Don’t miss the opportunity to explore the full capabilities of the platform and optimize your communication strategy going into 2026! Explore what's new: https://lnkd.in/dKeSx_E9 #EmailLabs #Crosschannel #Email #RCS #SMS #Push #MarTech #BlackFriday

As of November 2025, Gmail will begin permanently rejecting emails from bulk senders that fail to meet its technical compliance standards. Google’s Enforcement Phase has officially begun, marking the end of leniency for non-compliant senders. If your emails to @gmail.com addresses don’t meet Google’s technical requirements (including SPF, DKIM, DMARC alignment, TLS encryption, valid DNS, and RFC 5322 compliance), they will no longer be filtered to spam; they’ll be blocked at the SMTP protocol level. This shift reflects Gmail’s new evaluation model in Postmaster Tools v2, where sender reputation has been replaced with a binary Pass/Fail compliance system. Fail to comply? Expect temporary (4xx) warnings and, ultimately, permanent (5xx) rejections leading to complete delivery failure. At EmailLabs, we help businesses stay ahead of these changes with: ▪️ Built-in SPF/DKIM/DMARC configuration tools ▪️ Automatic support for one-click unsubscribe ▪️ Real-time analytics to monitor compliance and detect errors instantly ▪️ Infrastructure that meets Google’s evolving standards by default Don't wait for Gmail to block your traffic. Read our complete analysis of the new rules and how to prepare:  https://lnkd.in/dxQTDS6V #EmailLabs #EmailDeliverability #GmailCompliance #EmailMarketing #PostmasterTools #MarTech