This Is Not a Drill: Target Just Launched an Exclusive Champion Collection & We Want Everything

All products and services featured are independently chosen by editors. However, StyleCaster may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.

Target is notorious for having the best designer collections, offering more budget-friendly versions of styles from high-end fashion icons like Diane von Furstenberg, Lilly Pulitzer, Jason Wu, and more. But, in recent years, the retail giant has expanded its offerings to tried-and-true brands like Levi’s, Kendra Scott, BaubleBar (aka SUGARFIX by BaubleBar), and Blogilates (which includes some cute Popflex-inspired designs)—and its most recent launch might be the best one yet. 

All of the Champion Target Collection Deets 

The Target Champion collection finally drops on Sunday, August 3, 2025, and includes classic and retro-inspired pieces for women, men, and kids. Plus, you can also snag some cute unisex accessories (like the Champion Method Sling Handbag) and Champion-branded sporting goods, including basketballs and chug water bottles. Oh, and most of the pieces in the collection are under $40 (we know, we know). 

In addition to the August 3 drop, Target will release a limited-time-only Champion collection in September, inspired by the brand’s coveted archival designs. Spoiler alert: It’s all about that varsity aesthetic and includes some of the best athleisure ever. 

Shop the Target Champion Collection Before it Sells Out

If you’re reading this before the collection launches, you don’t technically have to wait until Sunday to shop. The collection preview is already live, allowing you to save your selections (psst: we recommend doing so with this browser extension), so all you have to do is click add to cart as soon as the clock strikes midnight on August 3. And, if you’re here on or after August 3, what are you waiting for? Snag these pieces before they get picked over.