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- "We are taking a sector via a channel and augmenting it with a community around the concept of a tribe. A tribe is a group of people, surrounding a leader, rallying around a common cause. That leads to a huge level of engagement." (en)
- "Gamers have got Twitch, travellers have got TripAdvisor and fashion fans have got, oh, something or other too. But people who are into cars have got nowhere. There's no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that." (en)
- "This is pure digital inclusivity. Some of the world's most endangered tribes — Volvo enthusiasts, for example — will now have a voice as loud as everyone else's." (en)
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